SM Lanang promotes Davao's durian at two-week festival-A A +A
Saturday, August 17, 2013
LAST August 10, the Durian Industry Council of Davao City, in partnership with the Department of Tourism (DOT)-Davao Region and SM Lanang Premier, launched the Kadayawan Durian Festival at the Fountain Court, SM Lanang Premier, to boost awareness and promotion on Davao's pride fruit.
Coinciding with the city's annual Kadayawan celebration, the Kadayawan Durian Festival is the major showcase of fresh durian varieties being propagated by key players in the durian industry. It aims to promote the production and market value of the "king of fruits" and draws attention to its significance in local and international trade.
The Kadayawan Durian Festival also encourages Dabawenyos and tourists alike to support and better appreciate the unique taste and characteristics of durian.
Department of Agriculture regional executive director Remelyn Recoter, Davao City Councilor Marissa Salvador-Abella, DOT-Davao Region spokesperson Eden David, Durian Industry Council chair Larry Miculob, SM Lanang Premier mall manager Therese Lapeña-Manalo, Embassy of the USA-US Department of Agriculture Agricultural Marketing Specialist Joy Claridades, and SM Supermalls Assistant Vice President for marketing Russel Alaba formally launched the festival.
During the event, durian lovers and enthusiasts could get a taste of fresh durians at P40/kilo and indulge in all-you-can-eat durian sessions for only P150.
Durian by-products such as jam, candies, tarts, and other Davao fruits such as mangosteen, marang, pomelo are also being sold at the Kadayawan Durian Festival.
The event is open to the public and will run at the Fountain Court, SM Lanang Premier from August 10 to 25.
Published in the Sun.Star Davao newspaper on August 17, 2013.