Go high in style with MYOH '13-A A +A
Friday, September 13, 2013
AS ALWAYS, Havaianas never really fails to amaze Dabawenyos each time it launches the annual Make Your Own Havaianas (MYOH), an event that lets you mix and match soles, straps, and colors for that perfect pair of flip-flops that best fits your taste. What else is new, anyway?
This year's MYOH, Martish Marketing Company, the exclusive sub-distributor of Havainas in Southeast Mindanao, unveiled a 15-foot tall hot air balloon at the Abreeza Ayala Mall in time for this year's holding of MYOH dubbed as "MYOH 2013: Imagine, Discover, and Fly with the Havaianas Hot Air Balloon."
It is that time of the year when the most popular flip-flop brand in the world pleases the burgeoning Havaianiticos by way of letting them dig deep in their imaginations and translate them into colorful and stylish pairs of slippers.
True, indeed, that MYOH 2013 is all about imagining a concept and discovering that hidden creativity that lies idly for so long in your head.
Not only that! It gives some level of satisfaction for coming up with a work that is worthy of a space in every shelf in all Havaianas stores.
"This installation is inspired by our Make Your Own Havaianas theme this year -- Imagination. Live free and let this flight carry you somewhere far as Havaianas sets another mark in bringing in more whimsical ideas to touch the apex of your thoughts through this," said Marga Nograles, managing director of Martish Marketing Company.
Now is the right time to reawaken the creativity from deep slumber and put it to test how creative your work can get. All you need to do is to grab your own pair of Havaianas and stylize it to a nifty creation whichever way you want it.
"It's there to spark everyone's imagination and make it real through the Havaianas pairs they will customize at MYOH," she added.
Also, the recently unveiled hot air balloon was not put in place as a way to gather as much attention for this year's MYOH, but it was standing there for some online promos of sorts that every mall-goer can avail of.
Mall goers are invited to take snapshots with the Havaianas Hot Air Balloon and share these snapshots via Facebook or Instagram with the caption "See you at Make Your Own Havaianas from September 13 to 15 at the Abreeza Mall Activity Center" and get a 10 percent discount coupon in the next purchase of Havaianas slippers.
The hot air balloon was made by local artisans and embellished it with so many colorful soles, which is obviously an added attraction of the mall.
Published in the Sun.Star Davao newspaper on September 14, 2013.