Broadway Showtunes in Security Bank's 60th Year

Friday, July 15, 2011

FOR 60 years in the banking industry, Security Bank Corp. has already proven itself to be one of the country's most trusted bank, securing generations and building partnership with its customers that is based on mutual trust and success.

As it marks its six decades of banking excellence this year, Security Bank brought to Davao City the country's top Broadway performers for a night filled with quality music -- its own way of giving back to valued customers and partners who have shown untiring support to the bank.

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The musical concert, dubbed as "Decades," featured world-class theater performers Isay Alvarez, Menchu Lauchengco Yulo, Robert Seña and Audie Gemora. It was held at the jam-packed Grand Ballroom of Davao Convention and Trade Center on June 24.

"Decades", directed by Audie Gemora with Gerard Salonga as musical director and arranger, was a 90-minute performance of the well-loved Broadway showtunes. It was also staged in Manila and Cebu, showcasing a nostalgic journey of the bank's six decades in the banking business.

Cuts from popolar Broadway shows, such as Cats, Phantom of the Opera, among others were performed to the delight of the crowd.

At the end of the show, the bank raffled off big prizes to the audience.

Also part of the bank's 60th celebration was the launch of its commemorative stamps issued by the Philippine Postal Corp. last June 18, with a denomination of P10 and quantity of 132,000 pieces.

The first stamp design features the very first Security Bank branch built in 1951 at Plaza Goiti in Manila, juxtaposed with its current corporate headquarters on Ayala Avenue in Makati City. The second stamp design shows how the bank's company logo has evolved over the past six decades.

To further highlight its corporate milestone, the bank also launched a tri-media advertising campaign to renew its commitment to serve the banking needs of its customers, as well as to build lasting relationship across generations.

As a response to fast-changing needs of its customers, Security Bank kas also continued to design technological and product innovations that keep up with evolving consumer behavior.

These include alternative banking channels using vertical debit and cash cards which were introduced as first in the market. With no maintaining balance, no annual fees and wide merchant acceptability, Security Bank CashCard, personalized gift cards and soon cardless e-Gift Card offer a fresh way to withdraw, shop online, dine, travel or pay bills.

New deposit products were also introduced, such as the flexible and high-earning Secure Flex Term Deposit and Secure Premium Dollar Eraner and an online savings account e-Secure Savings, which provide various options for financial management.

"The past 60 years have witnessed Security Bank surmounting all challenges to become even more stable and firmly rooted on solid ground. Despite the changing economic environments in both local and international markets, we have consistently exceeded out targets and reported exceptional financial performance year after year," Alberto Villarosa, president and chief executive officer, said in his message.

The bank posted a net income of P7.1 billion in 2010, an increase of 134 percent as compared to the previous year. The trend continues as the bank disclosed a net income of P1.01 billion during the first quarter of 2011, representing an 8.6 percent increase as compared to the same period last year.

"Our success is a result of synergies. We owe our sustained growth and enduring power to the unwavering trust and confidence of our valued customers and business partners. Their loyalty is our security and we commit to be worthy of this loyalty by delivering on our promise of a secure future for today's generation and beyond," Villarosa said.

Security Bank has indeed a proud history of financial management expertise, with a proven track record of stability and consistent profitability achieved through an efficient, perceptive and forward-thinking management style.

Established on June 18, 1951, it has emerged as one of the country's most stable and best managed financial institution, with six decades of corporate success. Security Bank stands firm on a solid reputation as one of the country's top ten private domestic universal banks in terms of assets, deposits, capital and return on equity.