Havaianas marks Independence with Filipinas 2012 Collection

IT'S fresh from the summer season, and it's the perfect time once again for Havaianas to welcome back its patriotic fashionalism with this year’s Havaianas Filipinas 2012 collection, coming to stores nationwide June 9.
In line with the Havaianas celebration of 50 years of happy fashion, summer, and good memories, the world's leading flip-flops brand is bringing another reason to inspire Filipino Havaianaticos to celebrate and become stylishly loud and proud with a collection that has become close to their hearts.

Since 2006, Havaianas has honored the Philippines' rich and colorful culture with its annual Filipinas collection.

"Our National Independence Day has significantly inspired the brand to bring pairs that convey stylishly patriotic Havaianas flip-flops," shares Anne Gonzalez, managing director of Havaianas Philippines.

"This year, what we have in store is a bolder and edgier design in three colors: brown, black and blue. This collection's style, of course, is aligned with the brand's much-loved fun and carefree fashion that Filipinos have strongly identified with over the years."

Given that patriotic fashionalism has always been the bright idea behind every Havaianas Filipinas pair, this year's collection features bold and graphic letters in white and gray, which spell PINAS on its buttery soft soles. Meanwhile, its straps are embellished with rectangular pins thoughtfully created with the Philippine flag's colors -- blue, red, white and yellow.

In keeping with its fun fashion credo, Havaianas Philippines is also spearheading the "Liberate Your Feet" campaign for the Filipinas collection as a way of going further in sharing national pride. Posters, in three colorful variations, are set up on all All Flip-Flops stores nationwide, along with authorized provincial retailers.

By taking an Instagram of the poster from June 6 to 27, a Havaianatico stands a chance to win a Special Havaianas Package. At the promo's end, 50 winners will be declared (visit www.facebook.com/havaianasphilippines for the complete set of mechanics).

Trendy and exciting, Havaianas Filipinas 2012 limited edition collection is definitely crafted to make every Filipino Havaianatico wear and banner their national pride, in literally, the fun-fashionable way.

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Havaianas celebrates its 50th year of sharing summer happiness this 2012. Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. Take part in the Havaianas story and grab your Havaianas Filipinas 2012 pair now, available at All Flip-Flops Abreeza and All Flip-Flops SM only. For nationwide outlets, visit www.havaianas.com