Smart launches biggest prepaid trinet offer 'unli call & text 25'

TAKING advantage of the 13 percent expansion of Smart and Sun Cellular's combined subscriber base, wireless leader Smart Communications Inc. is launching a prepaid offer that allows mobile phone users to enjoy unlimited calls and texts to more than 68 million Smart, Talk 'N Text, and Sun Cellular subscribers.

Smart's subscriber count rose by 13 percent, from 46 million in the third quarter of 2011 to 52 million in the same period last year. Sun's subscriber base increased at a similar rate, from 14 to 16 million.

The sheer size of this combined client base makes Smart's latest offer called 'Tri-Net Unli Call & Text 25' its biggest and most affordable yet.

The new product allows all Smart Prepaid subscribers to enjoy unli calls and send unli SMS to the combined 68.6 million subscribers of the three wireless brands, all at only P25 for one day. The package also includes 20 SMS to other networks.

"With this tri-net version of our bestselling Unli Call & Text 25, we are ramping up our prepaid business by turning a great offer into an even better one," said Melissa Limcaoco, head of prepaid and postpaid marketing at Smart.

"It's still unli, but it's now tri-net, which means that Smart Prepaid subscribers can stay in touch and enjoy virtually endless conversations and SMS exchange with their friends and family, but their world has become so much bigger since now they can also call or text people using Sun. What's best, we've kept it to its flat rate of only P25 for 24-hour use," Limcaoco added.

To avail of Unli Call & Text 25, subscribers must have at least P25, then register to the package by sending UNLI25 to 6406.

Once registered, users can start sending an unlimited number of tri-net SMS to any Smart, Talk 'N Text, or Sun number. They can enjoy unli calls by calling *6406 plus the 11-digit mobile number, e.g., *640609181234567.

"Combine the flexibility of keeping in touch with the most number of people via calls or SMS with Smart's superior nationwide network coverage and you have a service that simply cannot be matched, and that's Tri-Net Unli Call & Text 25," Limcaoco said.

Limcaoco refers to the recently reported results of the National Telecommunications Commission's (NTC) 4th Quarter Quality of Service (QoS) Benchmarking tests, validating the superiority of the "supercharged" Smart network over competition.

"This supercharged network is what allows us to offer services that are extremely high in value but very easy on the pockets," Limcaoco said.

Smart has over 52.6 million mobile subscribers as of end-September 2012, more than 90 percent of whom are on prepaid. They are served by a network of over a million Smart Load retailers all over the country selling Smart Load and other bucket offers.

Smart has the largest and most pervasive cellular and broadband network infrastructure in the country, providing coverage to over 99% of the population. (PR)