Betis Crafts now in Davao City-A A +A
Wednesday, January 30, 2013
GOOD news! The manufacturer of world-class furniture has arrived in Davao City to offer Mindanawons its export-quality wood arts as part of its expansion plan in strengthening its local market in the country.
Betis Crafts Inc. is very optimistic with its market in the fast-growing metropolis when they opened a showroom here early this month after seeing an immense development in real estate industry from last year.
Betis Crafts is a family-run business established in 1972. Honed by the long years of furniture-making, the firm has earned the trust of its international clients in USA, Middle East, and Europe, who comprised 95 percent of the company's market.
The furniture supplier, who made their way to Davao from Pampanga, also boasted the unparalleled craftsmanship of the locals back in her hometown where carvers who are artisans themselves have innate artistic skills at wood-carving.
Betis Crafts produces elegant arm chairs, beds, benches, tables, case goods, lounge chairs, mirror frames, and sofas. Much of these pieces of furniture can be found at the shop's newly-opened showroom on Ruby Cor. Turquoise Streets, this city.
Myrna Bituin, marketing director of Betis Crafts, said the showroom is housed inside an old house in a home set-up to really make Dabawenyos appreciate how their creations can spruce up the rooms, living rooms, and dining areas of the houses with delicately hand-carved furniture.
Though saying that all their carvers are in Pampanga, Bituin is also willing to train local wood-carvers from Davao who can make equally astounding and artistic pieces of hand-carved furniture like those made by the locals from her hometown in Guagua.
In a previous report, Betis Crafts is cited as not just an industry leader when it comes to furniture-making because the shop itself has produced quality chandeliers and wall carvings for the residence of the Philippine president, Malacanang Palace. It has even supplied furniture for the royalty of Saudi Arabia.
Betis Crafts' creations also have frequent appearances in many lifestyle magazines in Europe and the products featured are no less than made by Filipino wood-carvers, according to Bituin.
Classic European designs have unparalleled beauty and elegance, it's a fact. But it's also very humbling that Filipino wood-carvers can make equally high-end and elegant pieces of furniture than can compete internationally.
They also produce contemporary designs for the Asian market.
"Kung makikita mo ang mga furniture akala mo galing Europe pero hindi. Gawang Pinoy ito (The first time you see our furniture, you will mistake them to be from Europe, but no. It’s made by Filipinos)," she said.
Bituin added that they came down to Davao City to meet the requirements of the new hotels and condominiums, which will be opening for business in few years' time.
"That's the very reason why my children saw the potential. Hindi alam ng mga builders (Some builders don't know) that there is such company who can also produce their requirements. Some are imported from Malaysia, China, but I believe it is very important now for us Filipinos to work within ourselves," she said.
Through Betis Crafts, the Filipino artistry is proven world-class.
Published in the Sun.Star Davao newspaper on January 30, 2013.