Krispy Kreme shares the gift of joy

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Wednesday, February 6, 2013


THE opening of the third store of Krispy Kreme in the SM Lanang Premier last Thursday was made all the more special with the presence of children from the Providence Home of St. Joseph and the Orphanage of St. Jerome.

As it unveils its newest store, Krispy Kreme shared the experience with chosen children from local foundations. The groups were treated to a gift giving ceremony, complete with a doughnut dipping session as show of support of the brand.

It was indeed a special day for the kids as they were treated to the one-of-a-kind goodness of Krispy Kreme, the very same distinct taste that has captured the hearts of Filipinos.

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The shop on the ground level of Davao's premier shopping destination is hip and chic and is the future look of Krispy Kreme stores.

"This is a fresh shop type of store. The one in SM Ecoland is the factory store where you can see the doughnuts being made," Lana Macelda, Krispy Kreme operations head said in an interview.

"We are happy with the progress of Krispy Kreme stores here. The rapid expansion in a span of three months has surpasses our growth in Cebu," she said.

Indeed, a few short months after the world-famous doughnut and coffee brand made its debut in the Royal City of the South, Krispy Kreme further etches its flavors not only through its signature offerings, but also through projects that resonate with the lives of its valued patrons.

The company also continues the legacy of the brand's Share the Gift of
Joy campaign in the country with the opening of the new branch.

Krispy Kreme sets aside P20 for every sale of the brand's specially designed Tin Can for its partner charities, a total of 12 organizations that care for the environment: ABS-CBN Foundation Inc., Bantay Kalikasan and Philippine Native Plants Conservation Society Inc.; for creativity: Cultural Center of the Philippines, Visual Arts and Museum Division; for lives: Caritas Manila Inc., Philippine Red Cross, and ICanServe Foundation Inc.; for our animal friends: Philippine Animal Welfare Society; and of course, for kids: Operation Smile Philippines, Kythe Inc., Development and Accessibility Fund for the Deaf Inc., Autism Society Philippines, and Friends of Hope Inc.

Krispy Kreme also shares its support for the Philippine Red Cross in Davao by allocating P10 for the charity for every dozen of doughnuts sold.

After seven years, Krispy Kreme has now 40 different outlets nationwide. Macelda adds that they are set to open another store in Mindanao by the second quarter of 2013.

Krispy Kreme is here to stay and thrill the Dabawenyo taste buds and heartstrings.

Published in the Sun.Star Davao newspaper on February 06, 2013.

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