SMB plants 1,000 seedlings in Matina Pangi-A A +A
Sunday, September 1, 2013
LAST August 10, employees, along with top executives of the Davao plant of beer market leader San Miguel Brewery Inc. (SMB), planted a thousand seedlings in Matina Pangi in Davao City.
Matina Pangi was hit by a massive flashfloods in 2011, killing 32 people.
The activity was the fourth run of the month-long celebration of SMB's "Buhayin ang Kalikasan" nationwide program that started with a ceremonial tree-planting activity in Manila.
SMB was joined by the local government units of Matina Pangi led by barangay captain Benjamin Badon and Davao Cenro's chief of natural resources operations division Christopher Asibal in planting 1,000 seedlings of malibago, narra, and mahogany.
"This year, we will continue to expand our program by revisiting areas where we have already conducted planting activities, and undertake pocket environmental initiatives with our dependents and other program partners throughout the year," SMB president Roberto Huang said in a message read by Davao Brewery Plant manager Roger dela Cruz.
"By 2015, we aim to double the number of trees that we have planted," he said.
"If before we were worried about new policies or technologies that would affect our business, we realized that another factor would hit us severely if we will not act now. I am talking about our environment," Huang added.
Huang said the same activity was conducted in San Mateo, Rizal where SMB employees planted 2,000 coffee plants. On August 17, the project was implemented in Tayak Hill in Laguna and Barangay Tawason in Mandaue City, followed by Barangay Balite in Arayat, Pampanga on August 24, and at Barangay Estafania in Bacolod City on August 31.
"While we step up and make our social responsibility efforts much more effective, we trust that our company's greater purpose in doing good and giving back is doing the right thing today so that the future generation will have a better life and a sustainable future," Huang said.
SMB's corporate social responsibility (CSR) initiatives have adopted the holistic approach by focusing on Education, Enterprise, Health and Basic Services, and the Environment with the ultimate objective of developing self-reliant and vibrant communities.
Since its inception in 2010, under the Trees Brew Life project, the company has planted more than 150,000 samplings of hardwood, mangrove and fruit bearing trees in Cagayan Valley, Nueva Ecija, Pangasinan, Camarines Sur, Tacloban and Iloilo on top of customary regions where the company's facilities are located.
The Buhayin ang Kalikasan flagship environmental program remains to be a top priority in SMB's social development agenda. Co-implemented with the Department of Environment and Natural Resources (DENR) and LGUs; and in partnership with NGOs, people organizations, civic associations, business groups, media partners and surrounding communities, SMB aspires to be able to contribute in ensuring the availability of water supply by protecting, preserving and rehabilitating selected forest covers, regeneration of mangrove areas and propagation of planting materials for an eco-friendly environment.
Likewise, the company aims to help in reforestation, increasing mangrove density, nursery development, capability-building and conduct of a sustained environmental information drive.
SMB's participation in this environmental program is in support of the National Greening Program of Philippine President Benigno Aquino III and the DENR.
Published in the Sun.Star Davao newspaper on September 02, 2013.