Abreeza holds Style Paradigms

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Friday, February 28, 2014


ABREEZA Mall ushered in a fierce new year in Davao fashion with Style Paradigms, a two-part program that parades the looks and trends to expect in 2014, as well as advocates environmental awareness through the fusion of art and style.

On February 14, 2014 at the Activity Center, Abreeza Mall staged Juxta: Pose Fashion Runway Preview, Style Paradigms' runway component, to give people a glimpse of the latest collections of Abreeza Mall brands and of creations by 10 of Davao's most renowned fashion and accessory designers.

Besides featuring the freshest picks from Marks & Spencer, Freeway, Plains & Prints, RRJ, Bayo, Original Penguin, Cocoon, Bauhaus, Artwork, Mags, Petrol, and Soul Lifestyle, the third outing of Abreeza Mall's yearly fashion event showcased pieces by garment designers Egay Ayag, Aztec Barba, Popoy Barba, Dodjie Batu, Edgar Buyan, and Emi Englis of the Davao Elite Fashion Group, and accessory designers Carmaela Alcantara of Crystal Seas, Shiela Marie Damalerio, Fumiko Kuroda, and Yvette Celi Punzalan of Yvette's.

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What makes the 2014 edition of this annual fashion spectacle even more special is it expands its theme and scope this year to promote a social consciousness that values the environment.

Also launched at Style Paradigms was the program's second component, "Juxta(Positions): The Collocation of Art and Design," a fashion photo editorial exhibition that integrates the works of the 10 participating fashion and accessory designers with those of Davao's art and design icons to push for awareness of the destructive effects of climate change.

Some of the art and design icons who lend their talents to Juxta(Positions) - Alfonso "Boy" Guino-o (fashion design), Tita Lacambra Ayala (literary arts), Agnes Locsin (dance), Brenda Zafra Barba (visual arts and art education), Aida Rivera-Ford (literary arts), Ann Tiukinhoy Pamintuan (jewelry and furniture design), Dr. Macario Tiu (literary arts), Chef Eduardo Tuazon (culinary arts), Kublai Millan (visual arts), Arnel Mardoquio (film), and Joey Ayala (music) - were present at Style Paradigms to formally launch the exhibit.

Juxta(Positions) is produced in partnership with Philippine Women's College of Davao's Helena Z. Benitez School of Fine Arts & Design.The exhibit is on display in three locations at Abreeza Mall's second floor until March 5.

For updates on events and activities at Abreeza Mall, visit the Main Concierge at the ground floor or call (082) 321-9332. Stay updated by liking www.facebook.com/AbreezaMall and following @abreezatweets on Twitter and @iloveabreezamall on Instagram.

Published in the Sun.Star Davao newspaper on February 28, 2014.

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