Globe set to launch new advocacy-A A +A
Thursday, June 26, 2014
GLOBE Telecom is strengthening its prepaid business in Mindanao, a key market focus for the leading telecommunications company, on the back of a modern network with more pervasive 3G and 4G HSPA+ coverage in the entire region, reinforcing its commitment to its customers, businesses and the nation.
Backed by a brand new network that enables faster and more seamless browsing experience, Globe launches the #WonderfulMindaNOW advocacy, a social media-driven movement that enjoins Mindanaoans to take pride in their region by showcasing wonderful spots, places, and tourist attractions in Mindanao via social networks.
Using the social media hashtag #WonderfulMindaNOW, stickers are to be stamped on any chosen spot, place, or location in Mindanao and shared via Twitter, Facebook or Instagram, exposing Mindanao's rich culture and heritage to the rest of the world.
To kick off the advocacy, Globe is bringing the #WonderfulMindaNOW Music Fest to Davao, one of Mindanao's biggest provinces, allowing Globe prepaid subscribers in Davao to enjoy an entire day of music and fun activities for free on Saturday, June 28, 2014, starting 1 p.m. in Damosa Park, Davao City.
Top Philippine bands such as Sponge Cola and Up Dharma Down will be performing their signature songs that are expected to pump up the crowd.
"Mindanao is a very important market for our prepaid business. Moving into the second half of the year, Globe Prepaid is making its mark in the country's second largest island for our customers to enjoy everything wonderful: from an advocacy that harnesses the power of social media, exciting activities and events that celebrate their history, to exclusive prepaid promos that enrich their digital lifestyle," shares Issa Cabreira, Vice President for Globe Prepaid Business.
Another testament to its stronger and faster network is the Mindanao-exclusive prepaid offer GoUNLI20Plus, which offers unlimited calls to Globe/TM, 20MB of data for mobile surfing, and 50 texts to all networks for only P20 valid for 1 day.
The most affordable and easy-to-use prepaid voice and mobile data combo, GoUNLI20Plus allows subscribers to keep in touch with their families and friends through calls without the need for prefix dialing.
They can also browse through different social networking sites with no Wi-Fi needed, plus a bonus of 50 texts to all networks for a price easy on the pocket. Mindanao prepaid subscribers can register to GoUNLI20Plus by texting Go20Plus to 2655. To know more about GoUnli20Plus, visit www.globe.com.ph/gounli20plus.
Aside from products and services, Globe is also set to make its presence felt in the entire Mindanao with its nation-building programs for schools, homes, and livelihood as well as initiatives that enable a service-oriented and customer-centric workforce for a wonderful customer experience.
Published in the Sun.Star Davao newspaper on June 27, 2014.