Inday named Johnson's new brand ambassador-A A +A
Wednesday, August 6, 2014
JOHNSON'S Baby introduced its first regional brand ambassador, Sara "Inday Sara" Duterte-Carpio, last week at The Stairwell, Matina Town Square.
Johnson and Johnson Philippines customer development manager Carlos Gerardo C. Lazo said they have chosen Inday Sara as their first regional ambassador is because she is the representation of the new generation of moms in Mindanao, who gives unconditional time and care for her son, Mateo Lucas "Stingray" Carpio, amid different challenges and hustle of life.
Rene Antonio S. Mascarinas Jr., Sure-Spot Distribution Corporation president, said there will be no regional television advertisement for Inday Sara and Stingray but there will be posters that will be distributed in different stores and supermarkets in the island.
He also said Inday Sara will be having mall shows in different cities in the island. However, Inday Sara said her son might not be present in all of the mall shows.
The introduction of the new regional ambassador is also in time for the launching of Johnson's Baby new campaign: "Healthy skin galing sa lambing."
It is a campaign all about how a mom's touch and caring for her child through routines can do wonders to help her have a healthy skin.
Together with Johnson's Baby products with Triple Baby Protection seal in these everyday routines, babies can enjoy the brand's promise:
1. You promise to keep baby's best moments in your memory. Johnson's Baby promises to keep his skin's natural moisture.
2. You promise to keep baby from harm. Johnson's Baby promises to keep baby safe and protected.
3. You promise to hug and kiss for comfort. Johnson's Baby promises to keep him protected from irritation.
Triple Baby Protection is the brand's guarantee that all their products are safe, mild, and effective.
Inday Sara said she chooses Johnson's Baby powder over other products because since she was young she experienced the quality of the product.
"Also I have not yer heard any negative reactions on its effects on a child's skin," she said.
Published in the Sun.Star Davao newspaper on August 07, 2014.