Celebrating Fete De La France-A A +A
Thursday, August 21, 2014
AS A commemoration of its rich heritage, Delsey Paris, in partnership with the French Embassy hosted the Fete de la France, a celebration of French National Day held last July.
As a brand rooted in the culture and history of France, Delsey envisions the said event to be an annual festivity to raise awareness and honor the beautiful culture and inspiring influence of its country.
Gathering media personalities, lifestyle aesthetes, and VIPs including the French Ambassador, guests enjoyed a fancy evening in true French fashion over amuse bouche and French wine. Despite the gloomy weather, the event turned out to be a truly successful and meaningful one.
Present during the festivities and brimming with much enthusiasm, French ambassador Giles Garachon remarked, "In France, rain means blessing. So that means more blessings for Delsey, who has warmly hosted this wonderful gathering."
As one of the most remarkable brands to hail from France, Garachon shared his thoughts on Delsey being a quintessential French brand.
"Since its establishment in 1911, Delsey Paris has been embodying the French lifestyle, which is synonymous to comfort, style and function and I myself own a Delsey luggage. The brand has been at the forefront of making traveling more comfortable for everyone and has successfully pioneered many firsts, making it truly French," he said.
On behalf of Delsey Paris, Reginald de Vera, brand executive of Delsey Philippines, said: "Innovation drives us. This is who we are. Since 1946, Delsey has developed luggage innovations that have changed the way we travel and we have not stopped ever since. For this year we are launching three new innovations."
Delsey then shared with guests its newest lines - the Montmartre collection, which incorporates an overweight indicator on the luggage handle and the Honore Collection, an epitome of luxury and style.
The Honore aside from its sleek design and premium functionality also boasts of a centralized sealing lock system to ensure utmost safety of for one's belongings.
On its commitment to providing a true French experience to its customers, de Vera enthused, "We at Delsey are very proud of French Heritage and this is something we do not take lightly. And in the coming years, we stay committed in bringing an experience of Paris to every Filipino traveler."
At the core of Delsey is its ultimate desire to bridge the gap between people and cultures. Banking on its rich French heritage and plight for constant innovation, Delsey will continue to redefine the way people travel with its durable, stylish, and premium quality luggage.
Delsey has its branch at The Annex of SM City Davao.
Published in the Sun.Star Davao newspaper on August 22, 2014.