It's more fun in the Philippines

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By Lorenzo E. Mendoza

The Scribe’s Corner

Sunday, November 25, 2012


DIRECTOR'S Cut: "I am your team leader and you are my teammates; together, let us work as a team." -- Deped 11 regional director Gloria D. Benigno, CESO IV.

Do not be a stranger in our own country. We are the best people who can promote the Philippines and entice the foreigners to spend holiday and to the extent invest so that our kababayans will have more opportunity to work and for the entrepreneurs, more returns in their investments.

The Department of Tourism under Secretary Ramon R. Jimenez released several months ago the campaign "It's More Fun in the Philippines." Secretary Jimenez issued the following guidelines to guide us in the proper use of the tourism campaign slogan. Here is the complete text of the said guidelines:

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In order to effectively and efficiently promote our campaign, "It's More Fun in the Philippines," all offices and attached agencies are hereby directed to secure a copy of the complete logo guidelines of the country’s new tourism branding campaign. The said guidelines will standardize and regulate the use of the campaign logo in all marketing and advertising efforts of the Department of Tourism (DOT) and all its attached agencies.

The said guidelines may also be used and distributed to all national government agencies and instrumentalities, local government units, DOT-accredited establishments, and private partners, subject to the conditions provided for in the guidelines.

For the guidance of all concerned, the salient features of the said guidelines are as follows: Word mark: It’s More Fun in the Philippines should be rendered in one phrase, without the period Font style: Use only Harabara (by Andre Harabara, available for download at http://harabara.carbonmade.com)

Color Renditions: If the background image is light, the word mark should be rendered in all blue. If the background image is dark, the word mark should be rendered in all white. If the logo is set against a colored background, contrast should be based on opacity.

In all cases, if the entire line cannot be read clearly and easily, adjustments in color (either of the background or of the tagline) should be made.

General Prohibitions: The logo cannot be distorted in any way. It cannot be boxed or embossed, nor have a glow or outline around it. Its orientation is fixed and cannot be altered nor reconfigured. Its proportions cannot be changed. The font style and colors, apart from those mentioned previously, cannot be changed as well.

When using the campaign logo and tagline, the line "It's More Fun in the Philippines" should remain intact and should not be changed. Hence, lines such as It's More Fun in (brand name/place) is not allowed. In all instances, the logo and the tagline cannot be used for commercial purposes without the prior written consent or endorsement from the Department of Tourism through the Tourism Promotions Board (TPB).

Furthermore, the logo and the tagline shall in no way be utilized for or associated with any illegal, immoral, inappropriate conduct, or anything that would degrade the Philippines and the Department. This corner hopes that these guidelines will be of help. Have fun and share it!

- o0O0o -

You can access Deped Updates, latest issuances and other relevant information through our website: region11.deped.gov.ph. and our official Facebook Page: http:// www.facebook.com/deped.regionxi For comments, suggestions and/or contributions, email depedregion11@gmail.com. For queries, complains and other concerns, call DepED Region 11 at (082) 227-9342 or fax to (082) 227-1102 and (082) 221-6147.

Published in the Sun.Star Davao newspaper on November 26, 2012.

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