THERE's nothing better to start one's day than with the rich aroma of coffee. Its distinctive flavor is enough to wipe away the last traces of sleep and get one off to a good start for the day.

Indeed, today's commuters need a good cup of coffee to perk them up for the never-ending demands of their work or school. On the run the moment they get up every morning, these people are go-getters who have no time to waste, and would benefit from a good brew that will give them the energy to sustain their frenetic pace.

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For the longest time in the city, getting a good cup of coffee to start one's day was a near-luxury. The best coffees in town were not readily available for those in a rush. And if these morning rushers really wanted a rich cup of coffee, they had to spend precious time or pay a small fortune to get the brew that they wanted.

Arabica beans

Until, of course, McDonald's came up with its Grab&Go breakfast innovations. The meals, made up of new and old McDonald's favorites, feature McDonald's Premium Roast Coffee.

Made especially for those who need their morning caffeine fix, McDonald's Premium Roast Coffee is made from the finest Arabica coffee beans grown and handpicked by the farmers of Benguet. Roasted and blended to perfection, the Premium Roast Coffee is made of 100% premium Arabica coffee.

Unlike other premium brews, there is no need to line up and waste precious minutes to get McDonald’s Premium Roast Coffee. It is readily available to be enjoyed in McDonald's stores across the nation, where service is always quick and efficient. Taken in or outside of the store, the Premium Roast Coffee is sure to keep its full flavor.

What's more, McDonald's Premium Roast Coffee is priced not to bust the budget of the average worker, allowing him to enjoy it every day, whether in the comfort of his car or his office cubicle.

Hamdesal

McDonald's Premium Roast Coffee perfectly goes with McDonald's wide Grab&Go breakfast offerings. There is the McDonald's Hamdesal meal and the old-time favorites -- Sausage Muffin, Sausage Muffin with egg, and Egg Muffin, all of which can be had in a jiffy. Priced to be enjoyed, these meals are definitely a sure way to start the day right.

"We realize that coffee has become a near-luxury for many commuters, but we believe that this should not be the case," said Margot Torres, McDonald's vice president.

"This is why we have made sure that our coffee will be the richest and most flavorful in the city. It is only at McDonald’s that they can get coffee this good at this price and minus the wait," she said.

For more Philippine news, visit Sun.Star Baguio.

(November 26, 2008 issue)
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