Park Hotel Group wins first hotel management deal

SINGAPORE -- Park Hotel Group (PHG), one of Asia Pacific’s most progressive hospitality groups, announced that it has secured its first hotel management deal today.

The hotel management agreement was inked with CEL-Alexandra Pte Ltd, a wholly-owned subsidiary of CEL Development Pte Ltd, the property investment and development arm of Singapore-listed construction and property group Chip Eng Seng Corporation Ltd (CES).

Under the agreement, Park Hotel Group will provide the full spectrum of hotel management services, including consultancy on the design and construction of a new-build hotel located on the Alexandra Road/Jalan Bukit Merah site.

Allen Law, CEO of Park Hotel Group, said, “We are very excited about this strategic collaboration with CES as it marks our foray into hotel management services. Having competed against bigger international hotel chains to clinch this deal, we believe this is indicative of the industry’s confidence in our hotel management expertise and capabilities.”

“Park Hotel Group has the hotel owners’ needs as our primary concern. We believe a customized approach to every unique project will enable us to create outstanding and profitable hotels. This is the Park Promise that we give to our partners,” Law added. “At the same time, we are conscious in selecting like-minded hotel owners with the same goals. We are certain that we will be able to build a trustworthy and mutually successful relationship with CES, and help to unlock the potential value of its asset.”

The proposed 13-storey hotel is slated to be a four-star 450-room development under the upscale “Park Hotel” brand, which is synonymous with offering convenience, personalized services and high standards of amenities to the business or leisure traveller.

With a gross floor area of 13,349m2 and room sizes ranging from 21m2 to 42m2, the new Park Hotel at Alexandra is anticipated to benefit from its proximity and accessibility to the Pasir Panjang and Alexandra Road business hubs, upcoming One-North developments, as well as major tourist attractions such as Sentosa and Mount Faber.

“We continue to step up our efforts to further develop our hotel management services division and are currently in discussions with several parties on potential partnerships. With a successful track record of enhancing the operational performance and profitability of our hotels, we hope to share our passion and experience of providing loving hospitality and running great hotels with CES and future partners,” Law said. (PR)