Globe Business exec advances potential of the cloud

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Wednesday, October 3, 2012


A HIGH-RANKING Globe Business official recently emphasized on harnessing the power and the potential of cloud computing, saying that locally, its relevance is on the uptake as the market realizes its viability and products are becoming accessible.

This was disclosed by Globe VP for Business Products and Services Cocoy J. Claravall during his speech, “Selecting the Right Type of Cloud and Cloud Service to Offer,” at the just-concluded Telco Cloud Partnering Strategies in Singapore.

Claravall shared that the elements of speed, sophistication and penetration are undoubtedly a factor in enterprises’ and companies’ uptake of cloud technology, citing high-speed telecommunications networks as key enablers of its architecture and their existence relying on recent technological developments, such as increase in raw capacity of networks and their improved intelligence in prioritizing certain data packets over others.

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Globe VP for Business Products and Services Cocoy J. Claravall says Cloud computing is the ‘trump card’ of the Telco industry. (Contributed photo)

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He also noted the improved broadband connectivity and penetration, citing the massive increase in the number of connected devices, particularly the proliferation of smartphones and tablets.

Giving a virtual “Cloud 101,” session before the sizeable global audience, he outlined the evolution of cloud computing and its many classifications, starting from the Internet and until the steady uptake of its derivatives including those being offered by Globe Business, such as Infrastructure as a Service (IaaS) and Software as a Service (SaaS).

“Differentiating itself from its ‘ancestors’ such as mainframe computers, client servers and the Internet, the cloud is a step-up technology-wise with highly-centralized commodity server and storage. In terms of economy, it is optimized for efficiency and agility by centralizing resources that can be virtualized. As a business model, it enables users to “pay-as-they-go” and only for what they use,” said Claravall.

“Cloud computing is a departure from physical to virtual components, while increasing in scalability. It is also a leap forward in terms of economies of scale, efficiency and multi-tenancy,” he said.

Claravall added that telecommunications companies are “naturally well positioned” to be key players in the cloud computing space if they are to maximize their strengths, namely their infrastructure, customers, scale, coverage, ability to offer end-to-end service level agreements and billing capabilities; but also overcome weaknesses such as perceived lack of customer focus, IT and network silos, need for innovation, and speed of execution.

He said that in delivering the entire suite of ICT services, telcos should consider cloud services, particularly SaaS and IaaS as their “trump card,” on top of their enterprise applications, data center design, management and maintenance, network services and the basic voice and data connectivity.

In the US and Europe, he said many major telcos have turned to cloud computing to increase their earnings, though it is still on its infancy, but “here in the Philippines, customer adoption is starting to increase as the market becomes more open and relevant products become available.”

The Globe Business official shared insights of Filipino entrepreneurs vis-à-vis the cloud, noting their need for enhanced business agility in provisioning – that is to increase the speed-to-market of products and services; right sizing, to boost revenue and profits, and address business elasticity, which is to enhance operational efficiency.

Claravall also disclosed that Globe Business pioneered cloud solutions in the country in 2011, and that the company’s market share is “starting to increase as sales pipeline grows due to availability of product offers, customer adoption and sustained marketing campaigns. The key, really, is not to sell the technology per se, but rather focus on fixing the customer’s problem – with cloud being one of the solution enablers.”

Already, IaaS and SaaS solutions are earmarked to be key contributors to this growth, with the former as the most basic cloud service model.

He capped off his lecture by saying that “Globe Business is blazing the trail for this technology and looking to advance its use by enterprises and industries right here, right now.” (PR)

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