Globe prepaid and TM segments outperform competition in 4Q 2012-A A +A
Monday, March 11, 2013
GLOBE Telecom’s prepaid segment was in full-swing during the last quarter of 2012 as it gained subscribers amid a highly-challenging market, besting competing brands that churned out subscribers in the same period.
Globe Prepaid added net incremental subscribers of nearly 300,000 in 4Q 2012 while its competitor brands lost a combined 600,000 subscribers.
Globe mass market brand TM also posted net subscriber acquisitions of 700,000, bringing total Globe prepaid subscriber base net additions to almost one million.
“Despite intense competition and the challenges brought about by our transition to an upgraded Globe network, the last quarter of 2012 saw an outstanding performance from our prepaid business as evidenced in subscriber base growth,” said Peter Bithos, senior advisor for Consumer Business at Globe.
“We are glad that our customer acquisition and retention strategies are gaining ground, led by our innovative offerings and services for our prepaid base,” he added.
On the other hand, Globe Prepaid gross subscriber additions reached a quarter-high of 3.1 million, 14 percent above third quarter’s 2.7 million.
As of end-2012, Globe Prepaid base has reached 16.4 million, up six percent year on-year and two percent quarter-on-quarter.
In 2012, Globe Prepaid strengthened its all-network and unlimited services by bundling its prepaid offers with text messages to all networks and mobile data access. It also responded to the growing demand for mobile browsing by giving subscribers free access to Facebook and Google.
In the area of service delivery, Globe Prepaid took front and center with its customer-centric Load Watch, an innovative service that provides subscribers with real-time information on their load status, permanently avoiding instances of Nakaw Load.
The segment also unveiled its self-service menu *143#, paving the way for subscribers to easily register to their favorite prepaid promos without having to memorize keywords and access codes.
For 2013, Globe prepaid intends to maintain its position in the market with another breakthrough and game-changing offer that allows subscribers to create their own prepaid promo based on their needs, budget, and lifestyle, bringing the principle of customization and personalization to prepaid customers.
Globe GoSakto lets subscribers make their own prepaid promo from scratch and choose the type and number of calls, texts and data they need for the day, week, or month.
The first of its kind in the world, GoSakto recognizes that customers have different needs when it comes to telco services, thus empowering them to create the perfect prepaid promo that fits their needs exactly.
“We are thrilled to disrupt the prepaid market with yet another innovation that will change the behavior of today’s subscribers when it comes to availing promos. With GoSakto, subscribers will bid pre-made and canned prepaid promos goodbye. No customer is the same as the other. One wants more calls, another is a heavy texter, and the other enjoys browsing,” said KD Dizon, head of Globe Prepaid.
“Taking this consumer insight, we at Globe developed a new service that will give the subscribers the power to make their own promo from scratch. Through GoSakto, Globe will be the brand that makes prepaid promos more flexible, personal, and yes customizable,” Dizon added.
Subscribers can create their own GoSakto promo via the self-service menu *143#, the Globe website at www.globe.com.ph/gosakto, or the GoSakto Facebook App available at apps.facebook.com/gosakto.
Dizon looks at GoSakto to increase the number of promo subscriptions among existing customers, as well as to acquire new ones who are looking for the right prepaid promo that will fulfill and fit their communication needs. (PR)