Study: Canon is the most trusted copier, printer brand-A A +A
Wednesday, June 11, 2014
MANILA -- When it comes to copiers and single function laser printers, Canon has been identified as the most trusted brand for two consecutive years.
According to the International Data Corporation (IDC), Canon holds the number one market share as specified in IDC's 2013 Q4 Asia/Pacific Quarterly Hardcopy Peripherals Tracker.
IDC is the premier global provider of marketing intelligence, helping IT professionals, business executives and investment communities make fact-based decisions on technology purchases and business strategy.
"Being the number one brand for copiers and single function laser printers for two years in a row is an achievement for us. We appreciate the trust that our clients have given us with their printing and solutions requirements. Definitely our efforts does not cease here; we will continue to provide excellent and innovative products, services and solutions in various aspects of the digital world," said Jojo Bolima, Canon Marketing Philippines Inc. (CMPI) senior director for business imaging solutions division.
The two-year feat is a testament to Canon's commitment to serve its clients that stems from Canon's belief that business can be simple.
"Aside from our desire to delight our clients with every Canon product they use, we also aim to offer solutions that could simplify their business operations. Our clients shouldn't spend so much time tinkering with their machines when they could pour their time and energy to running their business and pleasing their clients. This is the philosophy behind every Canon copier and printer," Bolima said.