Tattoo’s Ronquillo takes on leadership of Globe Platinum and Roaming

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Thursday, June 26, 2014


GLOBE Telecom announces the movement of Vice President and Tattoo Nomadic Broadband Business head Domingo “Dong” Ronquillo to the telco’s Postpaid Business Group to head its Platinum and Roaming businesses.

An alumnus of the De La Salle University with a double degree in Economics and Advertising Management, Ronquillo led the Tattoo Nomadic Broadband Business team for over three years and was accountable for the end-to-end management, P&L, churn, customer experience, and product portfolio and development.

He was responsible for tripling nomadic broadband revenues and more than doubling cumulative subscriber base over the last three years, making the business segment one of the telco’s key growth drivers and the second largest contributor in incremental revenues for Globe.

On top of leading a highly-profitable business unit, Ronquillo also steered the achievement of several awards and recognitions for Tattoo Nomadic such as Frost and Sullivan Broadband Provider of 2011 and 2012, Stevie Gold Award for the Best Marketing Campaign of the Year in 2012, Stevie Silver Award for the Best PR Activity of the Year in 2012, and Gold Quill Awards for Tattoo Postpaid Personalized Plans and Social Media Program. He was also a recipient of the Young Market Masters Award for Marketing Management in 2012.

In his new role as vice president for Platinum and Roaming, Ronquillo will be responsible for building the Globe Platinum Business unit and growing the company’s high-end business.

Globe Platinum, the country’s premium postpaid brand that offers the most advanced devices, best line-up of postpaid plans, topnotch service, and a world of exclusive privileges to customers, will be geared towards providing the best-in-class end-to-end service and will be known as the gold standard of service in the industry.

“Platinum and roaming subscribers are some of the most discerning customers so they put a premium on superior service and a delightful experience. Taking this insight, Globe Platinum and Roaming will take customer engagement to the next level with world-class and easy-to-avail offers that best fit the needs and lifestyles of our customers. I look forward to delivering the next act for our high-end postpaid customer base and growing the Platinum and Roaming businesses of Globe by making them significant contributors to total revenues,” said Ronquillo.

Recently, Globe Platinum launched its roster of plans for the new Samsung Galaxy S5 and Galaxy Gear 2, where subscribers can avail of the latest Samsung Galaxy bundle for free at Platinum Roaming Plan 5000 over a 24-month contract period.

The postpaid plan comes with monthly mobile internet + LTE, consumable roaming or SUPERDUO for unlimited calls to Globe mobile and landline, 1-month Globe Gadget Care, P4,000 worth of monthly consumable amount for local and international texts, local and international calls, and roaming usage, and automatic Platinum Elite membership.

With a Platinum Elite membership, Platinum customers are provided with a dedicated 24/7 Platinum hotline, priority handling in Globe Stores, exclusive privileges at partner establishments, waiver of select service fees, complimentary vanity number, domestic and international concierge assistance, provision of a platinum relationship manager, recontracting reward for P120,000 spend, access to a loaner phone, and airport lounge access to NAIA 1 and Davao International Airport with an additional guest. (PR)

Business

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