Cambodian network to produce localize version of 'Pangako Sa 'Yo'

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Tuesday, October 16, 2012

CAMBODIAN Television Network (CTN) bought the rights and format to localize hit ABS-CBN television series "Pangako Sa 'Yo" (The Promise).

Produced and aired in the Philippines in 2000, the series was topbilled by then on-screen love team Jericho Rosales and Kristine Hermosa, seasoned actors Tonton Gutierrez, Jestoni Alarcon, Eula Valdez and Jean Garcia.

It is dubbed as the most successful Filipino series as it was syndicated and distributed in over 20 countries since 2002. The soap opera was shown in Malaysia, Indonesia, Singapore, Namibia, among others.


"Pangako Sa 'Yo" was also aired in China's national television and rated second in overall local and foreign programs.

The original actors of the series will soon have their Cambodian counterparts as CTN is keen to start the production by the first quarter of 2013.

Filipino soap operas successfully penetrated not only the Asian, but also the African, Middle East and European markets.

ABS-CBN has sold over 30,000 hours of content in over 50 territories worldwide. Its most recent addition is Thailand where Piolo Pascual and Angel Locsin's "Lobo" (She Wolf: The Last Sentinel) will soon air in local Thai television.

ABS-CBN syndicated programs, mostly in drama formats, have been dubbed in English, Khmer, Mandarin, Bahasa Melayu, Vietnamese, Turkish, Russian, and French. They have also been subtitled in Bahasa Melayu and Romanian.

"Tayong Dalawa" (The Two of Us) made history as the first Filipino program in Singapore's telenovela line-up while "Sana'y Wala ng Wakas" (Timeless), which was also topbilled by Jericho and Kristine, was received warmly by viewers in Malaysia.

Kim Chiu's "My Girl" was also distributed in Myanmar in 2011.

Meanwhile in French-speaking territories, Bea Alonzo and Gretchen Barretto's "Magkaribal" (Rivals), dubbed in French, is also steadily gaining popularity and viewers.

According to Leng Raymundo, ABS-CBN International Distribution head, Filipino series have been widely received in other countries. She cited Filipino local actors' international appeal, the series length and plot as major factors why they're warmly received in the international market.

"The global viewers recognize and demand for ABS-CBN programs as they remain true to local cultural sensitivities. It has a definite global appeal, heart warming relatable stories that have high production values, and good-looking actors that cross borders," she said.

She added that the success of these international runs have turned some of the Filipino actors and actresses into celebrities in other countries. (Glaiza Jarloc/Sunnex)


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