IF "THE Devil Wears Prada" were a series, it would be "Stylista."

Expect drama, intrigue, controversy, unscripted comedy and a whole lot of style when this hit reality show premieres on April 29, 2009 at 7:30 p.m. on Velvet.

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Eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with one of the most exclusive and elite fashion magazines in the industry today, Elle Magazine.

These hopefuls work as assistants to Elle's Fashion News Director, Anne Slowey, a demanding but well-respected fashion icon.

Executive produced by Tyra Banks and Ken Mok - the geniuses behind America's Next Top Model - each episode of Stylista features a different and challenging assistant task and a fashion editorial assignment that the competitors must carry out - from styling a model to producing a fashion spread and even presenting their artistic ideas to a client.

In consultation with Elle's Creative Director Joe Zee, Anne fires one person each week until the last assistant standing gets "promoted" to the coveted real-life job opportunity.

The grand prize includes a paid editorial position at Elle magazine, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M, all for one year, valued at $100,000.

Who will be able to face all of the challenges head-on and still stay poised and fashionable? Only the right fit will emerge as the ultimate "Stylista."

Don't miss a single exciting episode of this fashionista staple! Stylista premieres April 29, Wednesday at 7:30 p.m., only on the home of prestige and glamour, Velvet Channel 53. (Press release)