MANILA -- Former President Joseph Estrada should match or even outdo the support being extended by actress Kris Aquino to her brother, Senator Benigno "Noynoy" III, if he really wants to return to Malacañang, Ilocos Norte Representative Ferdinand "Bongbong" Marcos Jr. said on Tuesday.

Marcos said it is time for Estrada, a former movie actor, to mobilize his friends in show business and ensure their support for his candidacy just like what Kris is doing for Noynoy.

He acknowledged the tremendous help showbiz celebrities gives to a particular candidate, especially during the campaign, since they have proven to be crowd-drawers.

“Erap should start securing the support of his showbiz friends. Even if we say that voters are intelligent nowadays, showbiz personalities still have their uses,” Marcos said.

Well aware of the major role the media plays in Philippine elections, Marcos said Estrada should also begin talking to his friends in the entertainment press.

“I think Erap also needs to seek the help of showbiz writers. The combined support of the artists and entertainment media can be a great help to his reelection bid,” he stressed.

Marcos believes that Estrada continues to have significant influence on the entertainment industry and there is no doubt that a lot of showbiz personalities are still willing to support his candidacy. (Press release)