SM City Pampanga launches My Cuisine campaign

Saturday, December 17, 2011

CITY OF SAN FERNANDO -- To rediscover how Kapampangans cook native food, SM City Pampanga (SMCP) has launched My City, My SM, My Cuisine at the SM City Pampanga Event Center Saturday.

Lana Eroba, mall manager at SMCP, said the My Cuisine campaign took its cue from SM malls' effort of highlighting important aspect of provinces where they operate.

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Eroba said My Cuisine was first launched at SM City Sta. Rosa last April.

For Pampanga, at least 10 contestants vied for the cooking of best bringhe and tibok tibok.

During the launching, local cuisine like kamaru (crickets) and batute (stuffed frogs) were also served.

SM City Clark is expected to launch its My Cuisine campaign on February 2012. The My Cuisine campaign was the idea of SM Supermalls Vice President for Millie Dizon along with Metropolitan Museum of the Philippines Vice Chairman Corazon Alvina.

Alvina said My Cuisine also promotes traditional recipe and culinary techniques so "the next generation could not forget the way we cook local food."

In the early days, Kapampangans were tasked to prepare the food during the declaration of Independence in Kawit, Cavite.