GT Cosmetics unveils new plant in Bulacan

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday, May 21, with Bulacan Representative Linabelle Ruth Villarica (4th district) gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, Department of Trade and Industries (DTI) Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing -- that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products -- night cream, day cream, sunblock, and toner -- are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide. (PR)