Tigerair to enhance Partnership with CEB

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Wednesday, January 22, 2014


CLARK FREEPORT -- Officials of Tigerair Philippines said that the airline has been actively preparing to roll out some initiatives that will enhance the partnership with Cebu Pacific and enlarge its offerings to existing and prospective customers.

This came a week after the announcement that Ceb acquired 100 percent of Singapore's Tigerair.

Among the initiatives are the development of its network, enhancement of ancillary services and the upgrading of its website to make the customer experiences better.

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“Having a new owner does not mean that we stop generating ideas to enhance our customers’ experience. Leveraging our partnership with Cebu Pacific, I believe that there is much more that we can do," said president and CEO Olive Ramos.

Tigerair Philippines will continue to operate under the Tigerair brand, while tapping on Cebu Pacific’s website as a sales and distribution platform for all its routes, and vice versa, Ramos said.

Both airlines are now working to upgrade their websites to facilitate such cross-booking of flights.

Lance Gokongwei, president and CEO of Cebu Pacific said, "Our intention is to grow Tigerair Philippines as an independent franchise. We are reviewing opportunities to increase Tigerair Philippines’ fleet. We are very excited to embark on this partnership and we look forward to working closely with Olive, who will continue with her leadership position at Tigerair Philippines."

With a stronger presence in the Philippines, Tigerair Philippines will continue to operate from Terminal 4 at NAIA and Clark International Airport, he said.

From its bases in Clark and Manila, Tigerair Philippines flies to both domestic and international destinations which include Cebu, Bacolod, Iloilo, Kalibo, Puerto Prinsesa, Tacloban, Hong Kong, Bangkok, and Singapore.

Published in the Sun.Star Pampanga newspaper on January 23, 2014.

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