HAIMA Philippines is expressing its heartfelt gratitude to the late actress and singer Isabel Granada, and similarly reaches out to the family she left behind.
Isabel was formally welcomed to the Haima family on September 14, 2014 as brand ambassador.
General Manager Donald Calma and Laus Group Executive Director Carisa Laus signed an agreement with Isabel at Haima Cars San Fernando as the new model-endorser of the quality China-made cars, vans and sports utility vehicles three years ago.
That time, Isabel said: “I am very happy and privileged to be part of the Haima family as Haima’s success is my success.”
The popular showbiz personality, who drives a yellow Haima 2 herself, described Haima vehicles as “excellent in all aspects.”
“Haima vehicles, like my Haima 2, are excellent. They are easy to drive, with outstanding fuel economy and a host of other features like safety which are sure fit for everyone in any road and driving condition,” she said.
Haima Philippines expressed appreciation over Isabel’s trust on Haima, especially when she shared that she and her friends who own Haima vehicles have no complaints about the automobiles’ performance like the Haima 7 for long drives, the Haima M3 for any type of driving and other models like the new generation Haima 1.
“I am very happy with the quality of Haima and how they take care of my car with their excellent after sales service. I personally attest to that. And alisin na natin ang tsismis or wrong perception about China-made cars. It all depends on the company, like the very reputable and trusted LausAutoGroup,” she said.
Isabel, aside from being Haima’s brand ambassador, also served as an Airwoman 2nd class sergeant in the Philippine Air Force for two years.
She died at Hamad General Hospital in Doha, Qatar, where she was rushed after she collapsed at a fan meet-and-greet in the same city on October 25.
The condition that led to her collapse was described as a brain hemorrhage indicating aneurysm, which in turn affected her heart.
Isabel’s cremation and return to Santuario de San Jose in Mandaluyong City will be at 2:00 p.m. to 4:00 p.m. Sunday, November 12.
For Haima Philippines, Isabel will live forever as the woman behind the wheel.
“Thank you, Isabel, for driving and believing.”
Published in the SunStar Pampanga newspaper on November 12, 2017.
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