Carworld: Spurring countryside development for 36 years

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Thursday, July 31, 2014


YESTERDAY, July 31, Carworld -- the flagship of the Laus Group of Companies---celebrated its 36th year, toasting the simple, yet intimate day of thanksgiving to God for the many blessings that has continuously cascaded to communities in the countryside.

Keeping keen on its battle cry “Driven to Serve,” Carworld paid tribute to its loyal customers, partners and workforce who have shared the vision of the iconic Mitsubishi Motors dealership’s influence in development and nation building.

“We couldn’t have gone this far without our partners, Mitsubishi Motors, and our men and women, like FDJ (Frank De Jesus) who have dedicated themselves in molding and nurturing Carworld to become what it is today as we continue to influence countryside development and communities, as well as contribute in nation building. This is indeed a day of thanksgiving for the many blessings we share the past 36 years,” said Laus Group of Companies Chairman and Chief Executive Officer Levy P. Laus.

From where it began in what the visionary Laus dubbed as “Dolores City” in San Fernando, Carworld, which has become synonymous with conglomerate Laus Group of Companies itself, sparked the development trend in Pampanga, particularly in the now bustling area traversed by the Jose Abad Santos Avenue.

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“In 1990 when we decided to transfer to this site along the then OG Road, Carworld, which has become synonymous with Laus Group of Companies, there were a lot of concerns, and critics were asking what we would do there in a bare area full of cogon and nothing more. So we covered the area while the building was being constructed. People were just surprised when the Carworld building was finally unveiled and it stood here. From there on was a prolific establishment of more than 65 Laus Group outlets in Metro Manila and North Luzon. But what was more important was that others soon followed suit, with more mega developments soon to rise along Jose Abad Santos Avenue, which we have requested to be renamed Jose Abad Santos Highway,” shared Laus.

Heritage site, icon of resiliency

Laus narrated how Carworld played its part in history, particularly during the devastation of Mt. Pinatubo some 23 years ago.

“Carworld has become a symbol of resiliency for Kapampangans. It has prevailed and withstood Mt. Pinatubo’s devastation and was then the center of efforts to save Pampanga. This building was named a heritage site by the city government, having played a vital role in history, with in fact four Presidents---Cory Aquino, Fidel V. Ramos, Gloria Macapagal-Arroyo and Benigno Aquino III---setting foot in this building,” he quipped.

On to the next decade

“Our vision is to attract others to follow Carworld’s advocacy of spurring growth in the countryside. As for Carworld, we vow to pursue excellence in service, to take good care of our customers with better products as we committed to. Integrity will remain an important value of Carworld in the decade to come,” stressed Laus.

For Carworld president Gilbert M. Fernandez, that vision, in real world now a tradition, will guide the flagship in its quest for excellence.

“Excellence is already a tradition at Carworld and the Laus Group of Companies. We will continue to champion Carworld, just like what we did in the Mitsubishi Skills Olympics where we won 10 of 17 competitions in its history. We will continue to train our people for them to deliver excellent services, coupled with good, durable and high quality products and vehicles like the Mirage and Montero. We will continue being ‘Driven to Serve’ in the years to come,” concluded Fernandez. (JTD)

Published in the Sun.Star Pampanga newspaper on August 01, 2014.

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