History on a calesa ride-A A +A
Thursday, June 13, 2013
CITY OF SAN FERNANDO— Would it not be better to learn the local history of a place through an actual window tour of its historical attractions through the novelty of a calesa ride?
At SM City San Fernando Downtown, mall goers were given a chance to roam around the historical district of this capital city and witness the local landmarks as part of the mall’s commemoration of the country’s 115th Independence Day celebrations.
The free calesa ride ran alongside the malls Independence Day events which included a “Freedom Sale,” rondalla music and concert of band MYMP.
The calesa ride, according to SM City San Fernando Downtown public relations officer Scarlet Pangandanan, is the mall’s contribution in promoting awareness in the city’s local history. This includes the historical houses of the old-rich families along Consunji Street and the home of local heroine Nicolasa Pamintuan Dayrit-Panlilio.
The tour also included a visit to the newly restored San Fernando station of the now defunct Philippine National Railways. The station is the part of the infamous Bataan Death March. The station was transfer point for Filipino and American prisoners-of-war who were then carted off to Capas in Tarlac ending the 102-kilometer march from Bataan.
“The mall is also aware of the need to help its local communities in many of its advocacies. The promotion of local tourism through history is an essential point that we are supporting in this city,” Pangandanan told Sun.Star Pampanga.
Pangandanan added that mall also would like to draw attention to the calesa industry here. She said that during the establishment of the mall here, it was the first to provide a “calesa bay” for the calesa operators and organize an event cum festival for them.
“We recognize that the calesas are part of the local rich history of the city. The mall is in line with the city in promoting progress and helping save traditions and cultural heirlooms at the same time,” Pangandanan added.
Pangandanan said that the city’s tangible history of the city is something that SM is proud of.
Published in the Sun.Star Pampanga newspaper on June 13, 2013.