KAPAMPANGAN valued shoppers of SM Appliance Center at SM City Pampanga are in for a treat as the trusted specialty retailer of valuable home merchandise and appliances formally opens its newly-designed store on July 26.
Introducing a refreshed look and exclusive first available items at promotional rates, the 2,300 square-meter store will surely wow customers as it debuts a modern yet homey ambiance of wood and greens.
According to SM Appliance Center Senior Marketing Manager Maya Ocampo, the new look highlights the special relationship between Kapampangan shoppers and the store.
“This is because Kapampangans are special us, and we are looking for more and exciting ways to serve our kabalens. Since we opened in 2000, this store has become part of the lives of many Kapampangans, as it brings gracious living, as well as comfort, convenience, and great family entertainment to many homes,” she said.
Ocampo noted that the new look is a departure from the usual industrial feel associated with many appliance stores.
“Here in SM Appliance Center Pampanga, we use warm timber slatted finishes in its slopping ceiling at the entrance to create a warm and inviting feeling, making shopping easier and more fun for our customers,” she said.
She added that the slatted timber ceiling and suspended pendant lights work to guide shoppers into the main display areas. The point of sale counters, on the other hand, provides a warm and natural environment with integrated greenery to further emphasize the familiarity of the home.
Moreover, the executive shared that the store will also introduce a new feature which can only be found in Pampanga.
“Pampanga is dubbed as the Culinary Capital of the Philippines and Kapampangans are known to be foodies. It's the same reason why the new look of the store features lifestyle kitchen counter set-ups with refrigerators, ovens, cooking ranges and chimney and range hoods – giving shoppers ideas on how these will look in their homes, and how they can build their dream kitchens,” she explained.
Ocampo then invited everyone to visit SM Appliance Center Pampanga on Wednesday as the store will unveil selected special products that will be available first in Pampanga for the launch.
These include a new side-by-side Samsung Ref in gold tone and Samsung 82 inch Ultra HD TV, as well as Brikk appliances which carries retro-designed refrigerators and microwave ovens, exclusive to SM Appliance Center Pampanga.
On the same day, speaker maker Sonos will also be conducting a demo of their state-of-the-art and high-quality products.
“Shoppers will also be treated to exclusive offers and special discounts across a wide selection of merchandise at SM Appliance Center Pampanga. Now is the best time to get or upgrade your most coveted tech as these special offers run for a limited time only. Whether you prefer to pay in cash, with credit card or without credit card, SM Appliance Center Pampanga has a solution for your needs,” Ocampo said.
She highlighted that aspiring buyers can take advantage of the store’s financing partners like Aeon and Home Credit. She noted that the two companies offer various financing schemes like “no cash out” and “zero interest promo” to help shoppers fulfill their desire to own value for money home merchandise from the country’s number one reseller of home appliances. (Erika Mariel Gines)
Published in the SunStar Pampanga newspaper on July 23, 2017.
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