PLDT-Smart releases P2M for birthing clinics

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Monday, September 3, 2012

STA. RITA — The PLDT-Smart Foundation has released some P2 million to the Kapampangan Development Foundation (KDF) to finance the establishment of 12 satellite birthing clinics in Pampanga.

KDF president Benigno Ricafort told Sun.Star Pampanga that a balance of P1.5 million will be released before the end of the year.

It could be remembered that KDF advocates the reduction of maternal and child deaths through proper and hygienic birthing conditions.


The fund is part of the commitment of the PLDT-Smart Foundation through business tycoon Manny Pangilinan to help build birthing clinics in Pampanga.

The KDF establishes birthing clinics through Well Family Midwife Clinics (WFMC).
KDF is a member of the Well Family Midwife Clinic Partnership Foundation Inc. (WPFI), a non-profit organization that owns the social franchise that uses the brand name WFMC.

Through the WFMC franchise, midwives will establish their birthing clinics, following standard protocols and standards set by the franchise. This will assure the clients of the WFMC's quality assurance.

The WFMC franchisees can avail of KDF services such as loan assistance for the renovations/construction of their clinics, rent-to-own equipment, business advice, medical/technical/scientific trainings and other continuing Professional Education (CPE) programs on a continuing basis.

KDF recently signed a partnership agreement with the Love for Life Foundation (LFLF) and the Datu Angeles David Memorial Foundation Inc. (DADMFI) and is currently operating the Jesus A. Datu Medical center (JADMC) in Bacolor town.

KDF will establish a birthing clinic at the JADMC that will serve as a training clinic for the midwives. KDF will implement an integrated Maternal-Newborn Child Health and Nutrition (MNCHN) program for Pampanga that will help in the reduction of maternal and infant mortality in the province.

"This is an ideal opportunity for midwives who are working overseas to come home and be entrepreneurs and set up their own birthing clinics," Ricafort said.

Ricafort also said the franchise would boost community awareness of proper maternal care and would greatly lower the price cost of maternal and birthing services.

Published in the Sun.Star Pampanga newspaper on September 04, 2012.

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