Lantern industry gets boost-A A +A
Friday, September 6, 2013
CITY OF SAN FERNANDO -- The "Parul Sampernandu" (San Fernando lantern) is getting a boost from various sectors here following the flow of support for its further development.
On Thursday after the launch of the Giant Lantern Festival 2013 at Robinsons Starmills in this city, lantern makers headed my master craftsman Erning Quiwa disclosed that their group would start conducting trainings on lantern making for interested parties to enhance the growth of the now export oriented industry.
"This demonstration and training on how to make the Parul Sampernandu is a start-up on our desire to strengthen and boost the industry. There have been a lot of developments as to materials and techniques in its crafting that could enhance the potential of the local lantern making industry," said Quiwa.
Mayor Edwin Santiago, for his part, said that the City Government is all-out in its support of the lantern makers and the year-round industry in terms of promotions and marketing.
"It is one of our priority areas relevant to tourism and investments promotion. We would want to sustain the growth of the lantern making industry in San Fernando by supporting our craftsmen with trainings, materials development, logistics, marketing and other forms of essential assistance," he said.
Similarly, Robinsons Land Corporation executive Jodee Paulette Arroyo told Sun.Star Pampanga that the Gokongwei-owned malls will support the industry by allocating selling spaces in their stores.
"We understand that the administration of Mayor Santiago is keen on livelihood programs, part of which is the development of the lantern making industry. Robinsons Land is providing lantern makers display and selling areas in our malls to help them showcase the unique lanterns not only during the Christmas Season but possibly all-year round," she said.
Published in the Sun.Star Pampanga newspaper on September 07, 2013.