My City, My SM, My Crafts: The best of Kapampangan works

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Saturday, December 14, 2013


CITY OF SAN FERNANDO -- Pampanga has always been known as showcase of the best in arts and crafts in the country, with its rich cultural and heritage tableau of songs, cuisine and products genuinely Kapampangan.

A gateway to the north, Pampanga provides the big picture of diversity that is united in its products, works and creations often showcased in three SM Malls in the province: SM City Pampanga, SM City Clark and SM City San Fernando Downtown.

And mallgoers had once more been taken to the best of Pampanga on Friday, when “My City, My SM, My Crafts” made a stop at SM City Pampanga. A joint project of SM, the Department of Trade and Industry’s Bureau of Domestic Trade and the Philippine Star with support from CITEM and the National Commission for Culture and the Arts, it is a celebration of traditional arts and modern Philippine design in the cities where SM has malls.

The SM City Pampanga leg of “My City, My SM, My Crafts” was made even more special, as award winning director Brillante Mendoza’s newest indie film “Dukit” portraying the story of renowned Kapampangan sculpture Willy Layug was screened for the first time here.

The works of Layug and other artisans were actually the centerpieces of “My City, My SM, My Crafts,” along with other crafts like the Fernandino lanterns, pottery and furniture from towns across the province.

“This is truly a showcase of the cultural passion of the Kapampangans and their ingenuity which we are all proud of,” said City of San Fernando Vice-Mayor Jimmy Lazatin.

Another highlight of the craft tour was the awarding of the winners of the angel sculpting contest whose participants were trained by Layug at SM City San Fernando Downtown prior to the exhibit.

“We are very proud to be always part of promoting Kapampangan crafts and products. SM will continue to support the artists' and craftsmen's quests for excellence,” SM City Pampanga Mall Manager Junies Eusebio quipped.

“My City, My SM, My Crafts” is a take-off from the previous “My City, My SM” campaign, which promotes tourism, and “My City, My SM, My Cuisine,” which highlights the culinary specialties in cities where SM malls operate. A celebration of traditional arts and modern Philippine design, it aims to showcase the best of the best Philippine crafts in each host city, providing livelihood opportunities, as well as a platform for cultural exchange.

Published in the Sun.Star Pampanga newspaper on December 15, 2013.

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