Alviera increases Porac town development project to P100B | SunStar

Alviera increases Porac town development project to P100B

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Alviera increases Porac town development project to P100B

Tuesday, November 21, 2017

CLARK FREEPORT -- Alviera, the large-scale, mixed-use estate jointly being developed by Ayala Land Inc. (ALI) and Leonio Land Holdings, Inc. (LLHI), has announced the increase of its investment from P90 billion to P100 billion on its project in Porac town.

Alviera General Manager John Estacio disclosed this during the media forum of Pampanga Press Club dubbed News at Hues at Park Inn by Radisson Clark the other day.

Estacio said that aside from increasing project costs, Alviera also expanded the estate with an additional 700 hectares. Alviera now covers a total area of P1,800 hectares.

The estate is uniquely positioned to complement and propel economic activities in the region as well as nurture contemporary lifestyles by integrating residential, business, tourism, and leisure pursuits.

Upon completion, Alviera is expected to be home to over 200,000 residents, accommodate 30,000 students, generate 250,000 jobs and welcome as much as 150,000 visitors.

As a result of the rapid 95 percent sales take-up of the first phase of the Alviera Industrial Park with 16 industrial lots, the estate will launch a second phase covering 32 hectares. It has signed locators in food manufacturing, motorcycle assembly, packaging, logistics and warehousing. The non-PEZA industrial park was designed for light to medium, non-polluting industries.

Alviera’s initial residential offering through its two residential brands Alveo Land and Avida Land has sold 74 percent of its total phase 1 inventory. These residential projects have seen values appreciate by 20 percent in the past two years as the estate continues to rise. As for Ayala Land Premier, the luxury developer will soon launch a residential subdivision steeped in the estate’s natural green spaces. The development will sit beside the Alviera Country Club which is slated to open in the 4th quarter of 2018.

The turnover of the phase 1 residential units and industrial lots will be complemented by the completion of the roadworks and utilities towards the end of the year.

New opportunities for investment and business will be made available through Alviera East Commercial, a 7-hectare commercial hub situated next to the university, the industrial park, and the 180-hectare residential communities.

The estate’s shareholders and visitors alike will also benefit from the establishment of a world-class botanical garden. Alviera has recently signed with De La Salle Philippines to build the 23-hectare La Salle Botanical Gardens. Envisioned as a botanical garden at par with international gardens, the project will have 25 themed gardens, a full-scale laboratory, a plant nursery, greenhouses, and libraries.

Alviera has actively pursued inclusive economic growth for its host communities in Porac. Aside from generating over 1,600 local jobs for construction, maintenance and security, the estate has recently established a pavers production facility operated and managed by the Dolorian Producers’ Cooperative (DPC), which manufactures pavers that Alviera will buy and use for its development’s pedestrian sidewalks. DPC is also poised to generate additional income functioning as the official food concessionaire for the development site as construction continues.

Located minutes away from Subic Freeport and Clark International Airport, Alviera will soon offer more transportation options for visitors. Talks are ongoing for public transportation linkages to Clark and Angeles.

Alviera, a 1,800-hectare sustainable estate by Ayala Land and Leonio Land features a diverse mix of residential dwellings, commercial districts, industrial parks, institutions and leisure facilities to attract local and international markets and support local economic growth.

Published in the SunStar Pampanga newspaper on November 22, 2017.

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