Indispensable Chichos

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Monday, December 16, 2013

TWO men stand out for their achievements in advancing national development agenda at Clark. The first is Atty. Arturo Tugade, the upright and straight shooting President and CEO of CDC. He is making a transformative impact on work ethics and culture of integrity at the state-controlled firm.

The second is the energetic and flamboyant CIAC Pres. and CEO Victor Jose Luciano, a man who is well-admired and respected by three Philippine presidents. All of them have cited his remarkable contribution to commercial aviation and tourism industries.

Luciano’s great dream is to upgrade Clark to the status of genuine alternative international airport. Realities of geopolitics and Malacañang priorities, however, have frustrated his staunch and tireless initiatives. He keeps blooming whenever he is stymied.

His fellow "dreamers" in Region 3, Pampanga especially, are equally disillusioned over their long-felt demand to convert CRK into a global gateway according to world-class standards.

“In whatever work conditions and political setting he finds himself in, Chichos is determined and focused in achieving the doable and creating the best possibilities for his organization,” observed veteran CIAC senior executive Ritchie Nacpil.

For the past weeks, the CIAC chief was engrossed while rushing the completion of the P360-million Phase 2 Expansion of the Passenger Terminal that now accommodates and provides services to the newly-launched Clark operations of Emirates Airlines and Qatar Airways.

Luciano’s initiatives are in support of the national target to achieve 10 million new arrivals in 2016.

Known as the Father of Budget Air Travel, Chichos has been awarded for his successful marketing and promotion work overseas. He had enticed and now saw the entry here of Asian airline companies with a combined passenger volume of two million at last reckoning. Luciano eyes a CIAC target of four million travelers annually.

Chichos’s aggressive efforts appeared to be blessed. Within a three-month span, three airlines found home and settled at Clark. Emirates and Qatar service the OFW regions in the Mid-East capitals while the third, TigerAir Phil will bring in new arrivals in short-haul trips from several destinations.

TigerAir Phil launched last Friday the famed Clark-Davao route. This seminal tourist market already had been developed by AirAsia Phil which gave up the route some months ago. Tour operators and domestic travel agency associations in Northern and Central Luzon welcomed TigerAir’s revival of the premier flights to the southern corridor.

TigerAir Phil president and CEO Olive Ramos amazed local media with her novel and farsighted marketing strategy for the Clark-Davao run with its rich and expanding travel industry.

Clark airline executives also lauded Luciano, former Jaycee International president and Asiana airline honcho, for his fair and equally supportive concern to aircraft locators at Clark. Luciano proudly said his group, led by the dynamic VP for Operations Rey Catacutan and silent workaholic COO Bien Manga, are gearing up for a splendid performance for the APEC 2015 where major activities would be lined up at Subic and Clark. Most APEC delegates are expected to visit major tourism spots in the country, flying out of Clark.


A blushing and half-embarrassed PCL president and Board Member Michael Tapang was taken aback as tribesmen thanked him for the gifts the senior Porac councilor gave them during Aeta Day held recently in barangay Planas.

“Dacal pung salamat, Meyor Mike,” the Aeta elders jestingly addressed the businessman from Manibaug. Similarly, last Saturday BM Tapang’s fellow councilors at the PCL conveyed their unanimous encouragement for him to run (for mayor?), citing the last and final term of the popular Mayor Carling dela Cruz. What could Mike say? He always confides and seeks advice for any plans from the Nanay at the Capitol.


God sprinkles tiny but wonderful
Seeds of blessing each day.
Catch and count them daily.

Published in the Sun.Star Pampanga newspaper on December 16, 2013.


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