Franchising dealers of tasty Dagupan bangus mulled

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Wednesday, December 4, 2013

THE City Government of Dagupan is mulling over the idea of franchising dealers of the tasty Dagupan bangus to protect consumers, especially in Metro Manila and other provinces, who usually make it appear that the milkfish they are selling come from Dagupan but actually are not.

Mayor Belen Fernandez said she suggested the idea, noting that many consumers are being hoodwinked by unscrupulous vendors who label the milkfish they are selling as Dagupan bangus although they come from Bulacan, Batangas or even Bataan.

Fernandez said the City Government is now working with members of the Dagupan City Consignacion Association, which has piloted the new schedule of buying milkfish in the city's fish market which is daily for the home-grown bangus as compared to the milkfish coming from western Pangasinan which is only every other day.

The new schedule in selling milkfish in Dagupan City, said Fernandez, is set to be covered by an ordinance to be enacted by the City Council to make it permanent.

She said under the plan, there will be identified franchised dealers in Manila, Baguio City and other areas so that the public can be assured that the milkfish they are buying come from the fishponds of Dagupan and are fed with the aquatic organism called "lablab."

This is corollary to the branding of Dagupan bangus, which the Dagupan City Government is now working with the Department of Trade and Industry and the National Integrated Fisheries Technology Development Center.

Fernandez said the city has to finds ways to identify the Dagupan bangus from the other milkfish produced in other areas; otherwise, the homegrown bangus will lose its big market demand. (PNA)


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