Province launches 'I Love Pangasinan' campaign

Sunday, September 11, 2011

LINGAYEN - “I Love Pangasinan” will become a common phrase from Monday on, as the Provincial Government launches programs to inspire the Pangasinenses to take care of the province.

The campaign is underscored in time of the Pangasinan Tourism Month celebration.

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“If we love Pangasinan, then let’s make Pangasinan lovable. We will start our tourism drive right here in the province, sa mga Pangasinense mismo,” Governor Amado Espino Jr. said.

Espino stressed that tourism promotion must start from the people of Pangasinan, on commitment of unity among the communities and strong political will of leaders.

The formal opening of the Tourism Month also highlights the signing of Provincial Ordinance No. 154, S-2011.

The ordinance promotes the singing of the Pangasinan Hymn in schools all over the province.

Vice Governor Jose Ferdinand Calimlim Jr. will open the celebration, after which, the officials and Provincial Government employees will parade to the Sison Auditorium where the “I Love Pangasinan” campaign and the Pangasinan Culture and Arts Festival will be formally launched.

Provincial Administrator Rafael Baraan earlier said the “I Love Pangasinan” campaign is the governor’s pet project on tourism development.

The “I Love Pangasinan” campaign enjoins every Pangasinense to express his/her love for the province not only in words but in various forms of deeds and action from the grassroots to the higher levels of society in the province.

Tourism Month activities

September 13 to 16: Tourism caravan, laro ng lahi, convention and skills competition in the towns of the fourth district.

September 16 at SM City Rosales: The “Baley Ko Idayew Ko” photo exhibit will be opened to the public; poster-making contest and cultural presentations under the “Bali-balin Pangasinan.”

September 17: Cultural presentations and fashion show of festival queens

September 18: Pangasinenses and their visitors will be treated with “Kansyon ko, idayew ko,” a musical show featuring Pangasinan songs and local talents to be led by Pilipinas Got Talent finalist John Michael Narag.

September 19-23: Lectures on “Baruy Pangasinan” and “I Love Pangasinan” campaign and other Provincial Government programs at the Mangaldan National High School, Dagupan City National High School and Urdaneta Central School.

September 26: Pangasinan Tourism Assembly or orientation of local government units and other tourism stakeholders on the Tourism Act of 2009 at the Pangasinan Training and Development Center.

September 27: World Wetlands Day-Bakawan Eco-Tour in Bolinao and Anda towns, featuring the Bolinao Fish farm and mangrove information Center and Balingasay River cruise.

September 28: Mangrove and tree-planting

September 24 to 30: 1st Bolinao Tourism Amateur Digital Photography contest

Meanwhile, as a prelude to the Tourism Month celebration, Espino and Calimlim led last week the ceremonial log-on to the province’s two official websites: pangasinan.gov.ph and pangasinantourism.gov.ph.