 |
| NOT TALKING POLITICS.
President Arroyo greets delegates and officials of the
ongoing 18th Philippine Advertising Congress at CAP
Convention Center in John Hay. In a 30-minute press
conference after the opening program, Arroyo refused
to answer politics-related questions from local and
national media. FOTO BY HARLEY F. PALANGCHAO |
So, what's the big idea?
THE 18th Philippine Advertising
Congress is about to end, yet, delegates are still bursting
with powerful ideas. The premier advertising event is also
the launching pad for the latest issues and trends in the
advertising industry. full
story
|
Saturday,
November 22, 2003
'Texting' seen as next
major advertising medium
Gem A. Cabreros of Sunnex Luzon
BAGUIO -- Short messaging system
(SMS), popularly known as "texting", has become
a major tool in advertising because of its potential to reach
a target audience.
Ramon Lizardo, official of a
news website company, cited joint campaigns of companies like
Nestle with Odyssey Records and Haagen Dazs with Tower Records
as examples of texting as an advertising medium. In their
campaigns, text messages sent by subscribers entitled them
to certain giveaways or promos.
full
story
Other
stories
Vergara
thanks Ad Congress
Newspapers
have to be innovative in order to survive: publisher
Hunting
down the Big Ideas
The
18th Philippine Advertising Congress logo
Rediscovering
Baguio
Surviving
the 18th Ad Congress
18th
Ad Congress heats up
Ad Congress:
biggest conference hosted by Baguio
City suspends number
coding
Communing with nature
Staying comfy in Baguio
Benguet
towns to gain from Ad Congress -- PCCI
Baguio
gears up for nat’l ad congress, SM mall opening
|
