Tuesday, March 11, 2008 'Visit Baguio': centennial slogan offered by PCCI
"VISIT Baguio" may be a simple phrase but this could be a compelling way of enticing more tourists here (Baguio City), said Samie Lim, president of Philippine Chamber of Commerce and Industry (PCCI).
The phrase can be a slogan or a title for a coffee table book for next year's 100th birthday of Baguio, Lim said while urging those in the hospitality industry and the City Government to invest in tourism.
"You have to work to achieve the five A's of tourism," Lim said referring to having adequate arrival, access, accommodation, attraction and activity facilities during their stay in Baguio City.
Lim said there has to be a variety of what one destination could offer so as not to bore tourists and extend their stay. This eventually leads to add spending on the part of a tourist and add revenue to those in the tourism industry including souvenir shops and vendors.
The PCCI president earlier suggested for officials of Baguio to transform the sidewalks of Session Road into a cafés similar to what is done in Paris. This plan was proposed in the past but objected to by some residents, businessmen and even the traffic police. (RO)
