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  Opinion
Cayading: Tips in fund raising

TigerDirect



Tuesday, July 08, 2008
Cayading: Tips in fund raising
By Trinidad Cayading
D'Biz News


1. FUND raising is not making money but it is about raising/making friends! It involves identifying people who share the same values as your organization and managing that relationship.

2. Even small organizations do fund raising. The key is keeping it simple by following your organization's vision, mission and goals.

3. Organizations can raise funds through Grants, Gifts and Earned Income. Diversifying your fund sources will lead your organization to sustainability

4. Financial aid to organizations is declining. Funders' priorities are always changing and they cannot ensure your organization's financial sustainability.

5. Yes, if you keep going to the usual suspects! Build your constituency and work on acquiring new donors and upgrading your current donors.

6. Nationwide Surveys on Giving show that ordinary individuals give! They give varying amounts in different levels of frequency. Imagine pulling those amounts together.

7. There are different fund raising strategies dependent on your resources and the type of donors you are targeting: new donors, current donors and major donors.

8. Fund raising is team effort and involves the participation of your board, leaders, staff and volunteers. Institutional readiness is the key to successful fund raising.

9. The board is mandated to secure and manage adequate resources for your organization. They also have their fund raising responsibilities. Check your by-laws.

10. Because fund raising is a management process that involves managing relationships, your organization should plan for fund raising and devote time to it.

11. Fund raising is only five percent asking and 95 percent preparation. When you ask, you increase your organization's chance or receiving money by 50 percent.

12. To have a successful fund raising, you must have committed and supportive Board of Directors and officers, an Executive Director who is an experienced and committed fundraiser and a support staff who has the initiative, writes well, gets on with people and is willing to do the rough, hard drudgery work without recognition.

Have a great week to all our readers!

For more Philippine news, visit Sun.Star Cebu.

(July 8, 2008 issue)
Write letter to the editor. Click here.




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