Friday, October 20, 2006 SouthFoodEX `06 attracts 10T
IN ITS debut last September 2006, the Southland Food, Travel and Hospitality Exposition or SouthFoodEX 2006 attracted over 10,000 visitors and its 80 exhibitors generated close to 11 million pesos in cash and booked/reservation sales.
SouthFoodEX Chairman Marriz Manuel B. Agbon, President & CEO of Agbon Management Consultancy Services (AMCS), issued this statement.
In a press statement sent to Sun.Star, Agbon said SouthFoodEX effectively succeeded in its bid to establish itself as the signature food, travel and hospitality trade event to promote Cagayan de Oro and Mindanao to Asia and the rest of the world.
It represented the common aspiration of event organizers and suppliers of Cagayan de Oro to be the trade fair capital in addition to being the convention city of the Philippine south, added Agbon.
Top cash sales was reported by C&T Water Enterprise Corp. followed by Enzima International. The other SouthFoodEX exhibitors posting significant cash sales were SunStar Cagayan de Oro, Davao Synthetic, Carica Health Products and Pine Foods Ham.
The Northern Mindanao One Town One Product (OTOP) Pavilion put up by the Department of Trade and Industry, featuring some 20 micro and small entrepreneurs from all over the region, also reported satisfactory returns on their display. The OTOP Pavilion was voted the Best Dressed Raw Space for SouthFoodEX 2006.
Pearl Farm Beach Resort bagged the Best Dressed Booth. It will be noted that Pearl Farm was also cited as the Best Dressed Booth during the 2005 Mindanao Food and Hotel Exhibition (MinFHEx), the predecessor of SouthFoodEX.
Success
Meanwhile, Westfield Homes and Spot Wireless, Inc. led in booked/reservation sales followed by SouthFoodEX exhibitors C & T Water Enterprise, 3 Kingdom and YSU Marketing.
SouthFoodEX attributes a large part of its success to the generous support of DCTECH Micro Services-Xtreme Misornet-Pisolutions, Petron-Gasul, Nestle FoodServices, Limketkai and Sons, Inc. Ikebana International -CDO Chapter and the backing of the City of Cagayan de Oro, the Province of Misamis Oriental, the Department of Tourism, the Department of Trade and Industry, the Department of Agriculture, the National Economic and Development Authority and the Department of Science and Technology.
Exhibitors' satisfaction was unmistakably reflected in the post-event survey, which revealed 93 percent of exhibitors giving SouthFoodEX 2006 a thumbs-up rating, as reported by Southland Events Managing Director Ann Medes. This satisfaction spilled over to the exhibitors' ratings reported for exhibition trade goals:
* Building/increasing company/brand image - 96 percent
* Learn more about clients'/prospect's expectations - 93 percent
* Winning new customers - 90 percent
* Local possible agents/distributors - 86 percent
* Launch new products/services - 84 percent
* Assess market potential - 82 percent
Participation
Ninety-four percent of SouthFoodEX 2006 exhibitors signified their intention to return in SouthFoodEX 2007, which is already scheduled July 14 to 16, 2007.
Interested parties wishing to book this early to avail of big discounts are advised to contact Anna Marie J. Medes, Managing Director at 2nd floor, Metz Arcade Capt., V. Roa Street, Cagayan de Oro City, telefax + 63 88 8564499/+ 63 88 8566699 or email at southlandevents@yahoo.com.
SouthFoodEX 2006 was proudly endorsed by the Hotel and Restaurant Association of the Philippines, Regional Development Council of Northern Mindanao, Hotel and Restaurant Association of the Philippines, the Cagayan de Oro Chamber of Commerce and Industry, the Chamber of Agriculture, Fisheries and Food Industries of Northern Mindanao and Food Processors Association of Northern Mindanao.
Media and publicity partners include Sun.Star Cagayan de Oro, PARASAT Cable TV, MAGNET Advertising, RMN-DXCC, iFM, Boracay Ads and Event Publishing & Advertising, Legacy Printing, and Samsung. SOUTHFOODEX IT partners are STI College Cagayan de Oro, Inc., PHILCOM, Global Chips Technologies, Inc.
SouthFoodEX exhibition system contractor was Centrex Corporation while FoxChit provided visitor registration support.
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