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Thursday, January 29, 2004
Oracle tones down high-end image by reducing prices of products
By Jessica B. Natad
MULTINATIONAL software firm Oracle Corp. is now repositioning itself to reach out to the middle-income market.
This is why Oracle Philippines Corp. is doing aggressive marketing in provincial areas, including Cebu and Davao, where most of the small and medium enterprises in the Philippines are based, Oracle regional director for alliance and channels in the South Asia region Gunasekharan C. said.
“Business dynamics triggered us to expand our reach to the middle-end market, a growing market... Many emerging companies in the Philippines and other areas in the Asia Pacific are homegrown companies,” he told Sun.Star on the sidelines of Oracle’s product launch at the Cebu City Marriott Hotel yesterday.
Since it started 27 years ago, Oracle has been perceived as an expensive solutions provider—more expensive than Microsoft, and therefore catering only to the high-end market, Gunasekharan said.
But he said the prices of Oracle’s products and services are really lower, some by as much as 50 percent, than Microsoft’s.
To serve the middle-end market in the country, Gunasekharan said Oracle has further lowered its prices for its new line of software solutions, dubbed E-Business Suite, which the company launched in Cebu yesterday.
The Oracle E-Business Suite offers a business a complete set of applications capable of automating any function of the business’ daily processes, from running the supply chain operations to managing the employees to marketing, selling, and providing customer service.
(January 29, 2004 issue)
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