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Sunday, March 07, 2004
Starbucks, Read to Lead, Powerbooks turn over donations
Starbucks Coffee customers in the Philippines donated over 8,000 books to the “Holiday Angels Book Drive” during the Yuletide season.
The book drive is part of the “Experience Books through Starbucks” campaign jointly promoted by Rustan Coffee Corp., the authorized licensee of Starbucks Coffee in the Philippines, Visine Refresh’s Read to Lead program and Powerbooks to foster the love of reading among Starbucks customers and to share this enjoyment with the less privileged communities. Holiday Angels Book Drive donation boxes were also placed in Powerbooks stores.
As a token of gratitude, a small house made up of the donated books stood by Starbucks at Greenbelt 3, a simple proof that one selfless act answering to a call for help can build a community’s future and its children’s dreams.
Through the Cartwheel Foundation, an organization whose primary goal is to bring education to where it’s needed most, all the books will be brought to its permanent home at the new Community Library and Creative Arts Center, part of the Tala-andig Cultural Village in Miarayon, Bukidnon.
Within the same community is the Sta. Teresita pre-school, Cartwheel’s pioneering project funded by Rustan and The Starbucks Foundation in 2001. A short ceremony to formally turn over the books was held last March 6 at the Greenbelt 3 Fountain Area.
To further help foster the love of reading in Filipinos, Read to Lead and Powerbooks have provided books for in-store reading in select Starbucks stores throughout the country. Books covering a wide range of genres have been carefully selected from the Powerbooks library, including Eat Mangoes Naked, Leadership Pill and Calvin and Hobbes 10th Anniversary Special. The books, which bear “Experience Books through Starbucks” covers, are available for browsing by customers in selected Starbucks stores.
Rustan undertook “Experience Books through Starbucks” with Read to Lead and Powerbooks in celebration of its sixth year of providing specialty coffee to Filipinos and in the reinforcement of its commitment to contribute positively to its communities and environment.
(March 7, 2004 issue)
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