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Thursday, September 23, 2004
Contact centers sign agreement to promote licensed software use
TO attract customers and additional investments from developed countries, an association of contact centers in the Philippines has committed to promoting the use of licensed software within the industry.
The Contact Center Association of the Philippines (Ccap) and the Business Software Alliance (BSA) signed a memorandum of understanding, a brainchild of Trade and Industry Secretary Cesar Purisima, last April, according to a statement from the BSA.
“The contact center sector is a thriving industry in the Philippines and is contributing significantly to the growth of the economy,” the statement said.
More than 10 contact centers from Manila, including PeopleSupport, Sykes Asia, Convergys and Western Wats, have expanded their operations to Cebu.
Contact centers or call centers provide customer interaction services such as customer care, technical support and advisory services for other companies for a fee. They also extend outbound customer campaigns such as telemarketing and sales.
“As an outsourcing related industry, the call center sector will benefit from promoting its use of legal software and respect for intellectual property rights (IPR) in gaining customers in developed countries and in attracting additional investments from abroad,” BSA director for enforcement in Asia Tarun Sawney said.
Under the MOU, Ccap members, in cooperation with the BSA, will subject themselves to regular software audits to make sure they are complying with the copyright law and to set an example of good corporate governance. Both entities will also explore areas for further cooperation in the protection and promotion of IPR and software asset management. (JBN)
(September 23, 2004 issue)
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