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Thursday, January 13, 2005
Landline still a must-have
DESPITE the popularity of mobile phones in the country, a landline is still a must-have, according to telecommunications officials.
“A landline can still outperform a cell phone,” said Resti Reyes of Optimum Media Philippines, the media agency of the Philippine Long Distance Telephone Co. (PLDT).
“A business can’t operate without a landline or Internet connection, so a landline is still a must-have,” he said in an interview last week at Waterfront Cebu City Hotel.
PLDT has over two million landline subscribers nationwide, said PLDT assistant vice president for NDD service Gary Dujali.
In contrast, its cellular phone subsidiaries, Smart Communications and Piltel, have over 18 million subscribers combined.
This is why PLDT is now aggressively courting subscriptions for its landline services.
Affordable
Adolfo Lucas, senior manager for media of PLDT, said the dominant telecommunications firm is now giving very affordable packages for both residential and commercial subscribers.
Small and medium enterprises, in particular, can avail themselves of discounted rates for myDSL, the company’s high-speed Internet service.
According to Dujali, myDSL’s broadband speed “does not deteriorate, unlike cable broadband, which degrades” as the number of cable subscribers increases.
He said myDSL is multipler-user, multi-point capable, enabling businessmen to oversee operations in another site in a remote way.
According to the PLDT officials, there is only one telecommunications backbone in the Philippines with a continuous connection from Aparri to Jolo, and this belongs to PLDT.
Rival telecommunication firms also use PLDT’s backbone since there is no direct interconnection between rival telecom firms and some of them are too small to have their own infrastructure. (CTL)
(January 13, 2005 issue)
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