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Friday, January 28, 2005
Micame: Bridge ads
By Rel P. Micame
REACTION. This corner got reactions from two readers the other day— an email from Mel John Belarmino of Cebu City Hall and a text message from a Cebuano resident.
Belarmino, who reacted to Jeffrey Omambac’s request for the Sinulog Foundation to post some Sinulog clips on the Internet, said he is just waiting for the winners of the festival’s 2005 photo contest. He promised to have the photos posted soon. Cebuanos abroad can visit Sinulog’s website: www.sinulog.ph and Cebu City’s website: www.cebucity.gov.ph.
GO ON. On the other hand, the Cebuano texter urged the vigilantes or the hunters team to continue their drive against suspected robbers, thieves and other felons. At least 20 suspected criminals have been killed. Whether the killings were inspired by Cebu City Mayor Tomas Osmeña, it does not matter to us. What is important is that the robbers and thieves will be completely annihilated so Cebuanos can walk freely on the city’s streets.
To the vigilantes, go on with your admirable job. We are behind you.
ALTERNATVE? Do the Cebu Alliance for Renewable Energy and Greenpeace have an alternative environment-friendly energy source should President Gloria Arroyo decide to drive coal-fired power plants out of the country, particularly Cebu?
The two environmental groups are asking the President to stop promoting coal-fired power plants in the country. They should know that power supply in Cebu is critical. Cebu gets its power supply from the coal-fired power plants in Naga and the geothermal plants in Leyte and Negros Oriental.
To augment the province’s power supply, the President stationed a power barge in Lapu-Lapu City.
DELINQUENT STALLS. Do you think the owners of delinquent stores in Carbon, Taboan and Pardo public markets will give up their stalls? The answer is definitely no. Owners of these stalls have not paid the rents and business taxes since 1998. Market administrator Elpidio dela Victoria reported to Mayor Osmeña that there are 205 delinquent stallholders.
Why did the stall occupants fail to pay the rentals and business permits? Who were the market managers in those years? They should have been fired.
But the owners will not relinquish their stalls. They will go out of their way to pay the rentals and business taxes. They will all be running to City Hall to settle their dues.
BRIDGE ADS. Why haven’t the Mactan-Cebu Bridge Management Committee (MCBMC) thought of this money-making scheme of billboard advertisement at the two bridges before? Billboard ads have been a lucrative source of income for advertising companies. If managed efficiently, the installation of billboard ads can be a good source of income for the maintenance of two bridges.
The MCBMC has already formulated some guidelines for the billboards.
One of the conditions imposed by the bridge body is for the advertising materials to “follow the norms of good morals, and preferably promote the cultural practices and historical background of the region.”
The materials must also be placed after the sidewalk so as not to obstruct the view of he motorists and pedestrians. The billboard’s color must be glaring and its foundation must be safe and can withstand wind pressure.
SITE RENTAL. Who is collecting the rentals for the giant billboards along the roads leading to the two bridges? The rental should go to the MCBMC.
SCRIPTURE READING. Suggested reading of the Holy Bible for today is found in the Gospel according to St. Mark 4:26-34 “The parable of the growing seed and mustard seed,” and for Jan. 29—St. Mark 4:35-41 “Jesus calms a storm.”
(email: relmicame@ yahoo.com fax (6332) 423-9956 cell: 0918-4435044.)
(January 28, 2005 issue)
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