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Thursday, June 09, 2005
Flights of fancy and glamorous glitter
In a world where trends act as a reflection of changing attitudes and reassessed values, research into this field plays an ever-increasing role.
Swarovski’s trend research and its cooperation with international trend experts is reflected in its latest crystal components, used by the fashion industry to interpret new trends and to express creativity in crystal, according to the latest edition of Crystallized, the business magazine produced for the world leader in cut crystal.
The magazine highlights the newest trend-oriented editions to the Swarovski collection of semi-finished and loose components that mimic the clean, sharp line of Bauhaus architecture, the glamour of the golden Hollywood era, the flair of flower power or the smoky, mysterious depths of pearls. This veritable treasure chest of items, resulting from Swarovski’s own trend research, innovation and design skills, is typical of the two seasonal collections that the company releases each year.
What’s new
Glimmering, shimmering Silk, the new trend color in crystal components, is both subtle and sensual. It finds a natural home on the gossamer glamour of lingerie and soft fabrics or adds a jeweled touch to accessories.
The warm golden and amber tones of Silk perfectly reflect the latest
trends. Exciting new shapes include the squared Crystal Golden Shadow with its suggestion of light and shadow, a metaphor of oscillation between retro and contemporary styles. Or, the polygon bead, an angular and very modern interpretation of the clean lines of Bauhaus architecture and the desire to keep pace with the modern lifestyle.
Long-term creative partnership with fashion
The new collection of Swarovski components continues the company’s creative partnership with fashion, which dates back more than a century.
Swarovski’s own trend research and the company’s cooperation with leading international experts first defines the new trends, then, with its commitment to creativity, innovation and craftsmanship, these concepts are transformed into a versatile range of trend-oriented loose components and semi-finished products that are thoroughly tested in Swarovski’s Application Center.
The crystal components are then used by leading designers to interpret and define the new trends in fashion. Crystals are now appearing on everything, from the softest lingerie to leather, furnishings and fabric, paper and packaging. There are a thousand other uses for what has become one of the world’s most versatile creative mediums.
(June 9, 2005 issue)
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