Friday, August 12, 2005
Speedo
By Clint Fabiosa & Andrew Ong
I protect
In 1928, the company behind the Speedo swimwear brand was founded on Bondi Beach in Sydney, Australia.
The company, originally known as MacRae Knitting Mills and also called “The Great Aussie Cossie,” was able to build on Australia’s active beach lifestyle and the growing acceptance of swimming as a competitive sport.
MacRae Knitting Mills began by producing a racer-back swimming “costume” for men and women. The original marketing slogan was “Speed on in your Speedos.” The phrase was so popular that the company’s name was permanently changed to Speedo.
Inspired by its owner’s country of origin, the Speedo logo is called the “boomerang” and has become an Australian sporting icon. Today, with design studios in Italy, fabric engineers in Switzerland and biomechanics labs in the United States, Speedo’s production of Speedo swimwear, swimming equipment, beach-wear and sportswear is a global effort.
(www.speedo.com, www.speedousa.com)
(August 12, 2005 issue)
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