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Tuesday, August 16, 2005
Team up for good governance
ABS-CBN president and COO Luis Alejandro recently signed a Memorandum of Agreement (MOA) with Dr. Jesus Estanislao, president of the Institute for Solidarity in Asia (ISA), to establish co-ownership on initiatives and undertakings of ISA, particularly its “Responsible Citizenship and Good Governance Program.”
In a series of activities, frameworks and improvement plans will be devised as responsibilities will be distributed among local government leaders and their constituents, and between public officials and ordinary citizens.
As the country’s largest broadcast network, ABS-CBN is expected to generate participation and support from other sectors via information, communication and publicity initiatives using its multi-platform media. Meanwhile, ISA will provide content and communication materials, and strive to find a partner-advocate willing to donate time and production for public service advertisements that ABS-CBN will air for free.
Through focus groups of the youth and academe, ABS-CBN and ISA shall support each other to bring to a wider audience the ideas incorporated in the books put together by these two sectors.
(August 16, 2005 issue)
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