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Tuesday, August 23, 2005
Live up to truth, faith: Vidal tells journalists
Truth and faith are values journalists should live up to, both in their private and public lives, said Cebu Archbishop Ricardo Cardinal Vidal.
Vidal made this statement during the homily in Sunday night’s 12th Cebu Archdiocesan Mass Media Awards (Camma).
“There are still men and women, both in print and broadcast, who have stayed to the truth,” the cardinal said.
The awarding had more meaning for Vidal because it coincided with his 23rd year as cardinal. Secretary Cerge Remonde, head of Malacañang’s Government Media Group, and print and broadcast journalists attended the affair.
Vidal said Camma is the journalist’s humble submission of his performance to audit and is also a “reminder that he who is not interested to win has already lost.”
Quoting poet Ralph Waldo Emerson, Vidal said the reward of a thing well done is to have done it.
For the first time in 12 years, a “no contest” was declared both in print and broadcast categories for advertising because all entries were “merely announcements of products meant to attract clients and not to shape responsible consumers.”
Paul Vega, chairman of the jurors for advertising, said that what forced them in 2003 to declare a no contest in broadcast advertising was the same one this year.
A short drama by the St. Theresa’s College’s Buhila-man, depicting street riots sparked by the “Hello Garci” wiring tapping that has been hounding the Arroyo administration opened the awarding ceremonies.
Remonde said that while Philippine media have become the envy of other Asian countries because of the freedom they enjoy, it cannot be denied that sometimes truth is sacrificed in the pursuit of attracting audience.
“Ratings versus truth is the issue now in the media because in the process of attracting audience through sensationalism, we lose the truth,” he said.
Journalists should exercise freedom with responsibility, Remonde said. (AIV)
(August 23, 2005 issue)
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