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Friday, August 26, 2005
Oreo
By Clint Fabiosa & Andrew Ong
I protect
OREO cookies recently celebrated their 90th birthday. The cookies were first created in 1912 in New York City’s West Side by National Biscuit Company, which later shortened its name to Nabisco and is now part of Kraft Foods Inc.
Last year, the sales of Oreo cookies totaled about $860 million, with more than 11 billion cookies consumed. The origins of the Oreo brand name are unclear.
However, Kraft archivist Becky Tousey says her favorite theory is that the name comes from the two “O’s” in the word chocolate surrounding the “R” and “E” in cream.
In 1913, National Biscuit Company obtained a US trademark registration for Oreo covering a “biscuit.”
In 1995, Nabisco obtained a US trademark registration for the design of the Oreo wafer for “cookies.”
National Biscuit Company (and later Nabisco) also obtained trademark registrations for Oreo (as well as for related marks) in numerous other countries around the world, including the Philippines (1976).
(Source: “Oreo Cookies Celebrate 90th Birthday in New York City,” Jessica Wohl, Reuters, June 12, 2002. Editor: Patrick J. Gallagher, Fulbright & Jaworski L.L.P., Minneapolis, Minnesota, USA)
(August 26, 2005 issue)
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